Kitchen Things had custom promotional requirements to align with in-store promotions which are changed almost daily. The site is also used as a catalog for in-store browsing by staff and customers.
Overdose created a Custom Promo engine built within Akeneo that syncs to BigCommerce, allowing for central administration of promotions which are then updated across all channels.
The appliance industry is traditionally heavily-geared towards bricks-and-mortar, therefore the old Kitchen Things site was primarily to support in-store activity, rather than as a revenue-generating channel itself due to the high-value nature of the products sold.
Overdose was tasked to define an intuitive online User Experience that complements the omni-channel shopping and browsing behaviours of customers, allowing for deeper customer engagement, data capture and targeting capability. Through deep ERP and PIM integration, the site serves up store-level inventory, AI driven product & content search, and integrated customer service and chat tools.
Due to a supplier arrangement, Kitchen Things site required two unique payment portals depending on which suppliers' products are in the cart. This required custom attributes to be defined in Akeneo for custom cart logic to define the checkout flow the user is guided down.
Custom logic is used to determine payment gateway required based on the products in the cart. This then sends customers to one of two integrated payment gateways.
Kitchen Things required Akeneo to remain the administration interface for inventory management and promotions which is used company-wide, therefore requiring custom integration with Akeneo and BigCommerce.
Overdose custom-developed an integration application to facilitate the bi-directional flow of information from Akeneo into BigCommerce, allowing Akeneo to remain as the central control of pricing and promotions across the store network, while reducing manual processes and duplication of tasks.