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Real Pet Food Company

Platform
Shopify Plus
SERVICES
Data Driven UX & UI, search, technology
CLIENT INDUSTRY
FMCG
Real Pet Food Company™ has been producing healthy and nutritious, real food for dogs and cats since 1994 with brands such as Billy and Margot and Farmers market available in Australia, China, New Zealand and the UK, and remains the industries largest Chilled/Fresh pet food manufacturer.
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Integrations

Klaviyo
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Challenges

CHALLENGE #001
Checkout Rules for Frozen Products

RPFC utilise two different fulfillment partners; one for ambient products and one for frozen products. Due to the nature of cold supply chain, it was important for RPFC customers to purchase frozen products meeting weight-based minimums or multiple quantities rules (depending on frozen product type).

SOLUTION

Created a customised checkout rule function for the Client to configure minimum weight or multiple quantity rules, which allowed the end customer the freedom to purchase an assortment of flavours of the Frozen food to make up those minimums.

CHALLENGE #002
Customising Single Shopify Theme to Fit 3 Distinctive Brands

There is a need to adapt the chosen Shopify theme to cater to individual brand needs (i.e. product types, structures, content).

SOLUTION

Used the individual brand identity (i.e. visual brand colours, photography, imagery, fonts, etc.) to cue a different look-and-feel/customer experience.

CHALLENGE #003
Switch from Non D2C to eCommerce

As some markets were not ready for Direct-to-Consumer (D2C) at the time of launch, the Client wanted the ability to seamlessly switch to D2C mode at sometime in the future.

SOLUTION

We developed a custom switch to enable the Direct-to-Consumer UI including the end-to-end User Journey.

CHALLENGE #004
Integrating with Existing Customer Service Platform

The client's established customer service platform is unable to integrate directly with the Shopify platform. The 3rd party apps on the Shopify app marketplace were not compliant to the client's customer services portal requirements.

SOLUTION

Created a custom connector to integrate up with existing customer service provider/platform (i.e. 'Contact Us' Form).

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UX/UI

Overdose designed and developed 3 exclusive websites under a global brand, The Real Pet Food Company™. Built on Shopify, we’ve also created unique brand experiences for each of the brands. We made sure the styling is clear & concise and navigation is easy for users to get to a product through various user journeys from browsing through the categories or the search. The product pages were designed to provide information in form of infographics or bite-sized pieces which includes a customisable feeding guide. Website is responsive and was designed for desktop and mobile.

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