Building a local ASICS shopping experience within a global brand's requirements and a fixed pre-Christmas launch window.

UX/UI & CRODataStrategyDevelopment

ASICS NZ

Brittain Wynyard needed a New Zealand ASICS site within three months, while working within global brand and infrastructure requirements. Local retail data, externally managed content and product reviews from other markets also had to fit together.

The project
ASICS makes performance footwear and sports apparel. Overdose Auckland worked with Brittain Wynyard to build its New Zealand website on Adobe Commerce Cloud.
A custom application connected Accredo POS with product, order and fulfilment information. QOR managed content outside the commerce platform, while OneASICS, Klaviyo and Klevu supported account and customer journeys. Bazaarvoice brought product reviews from other geographies into the local range, requiring careful matching of product data.
The teams held a firm scope to meet the pre-Christmas launch window. ASICS global requirements, including Akamai in front of the hosted site, required coordination beyond the local build.
Scope
- UX/UI & CRO
- Data
- Strategy
- Development

Connected systems

Integrations

A custom application moved product, order and fulfilment information between Adobe Commerce and Accredo POS. QOR supplied content held outside the website. OneASICS supported customer sign-in, and Klevu, Klaviyo and Bazaarvoice served discovery, communications and reviews. Matching international review data to local products was a distinct part of the integration work.

Platforms and systems

Local retail systems alongside global ASICS services.

Integration

Platform

Adobe Commerce Cloud
New Zealand commerce website
Accredo POS
Product, order and fulfilment data
QOR
Externally managed content
OneASICS
Customer sign-in
Bazaarvoice
Product reviews from other markets
Klevu and Klaviyo
Search and communications

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Challenge
Working within global infrastructure
ASICS global required Akamai to sit in front of the Adobe Commerce Cloud site. That added dependencies beyond the local team’s direct control.
Solution
Overdose and Brittain Wynyard coordinated the global infrastructure requirements with the local build and worked through production issues with the relevant teams.
Challenge
Delivering within three months
Brittain Wynyard had a firm pre-Christmas window for the New Zealand website.
Solution
The teams agreed a clear scope and stayed closely aligned on decisions throughout the build.
Challenge
Connecting externally managed content
QOR held content outside the website, creating questions about how it would be supplied and shown in the new experience.
Solution
The delivery team worked through QOR’s requirements and implemented the content connection as part of the Adobe Commerce build.
Challenge
Matching international reviews to local products
Bazaarvoice reviews existed across ASICS markets, but product data did not line up identically between geographies.
Solution
The team reconciled several data sources to connect relevant international reviews with products in the New Zealand catalogue.

Experience

UX & UI

The local interface drew on established ASICS design patterns while adapting them to Adobe Commerce and the New Zealand catalogue. Responsive layouts carried the brand across mobile and desktop within the global guidelines.