Taking a specialist retail network online while keeping local stores central to fulfilment, product knowledge and the support customers need.
UX/UI & CRODataDigital MarketingStrategy
Stihl Shop
Independent stores managed their own inventory and pricing, while some products required in-person collection and advice. The ecommerce platform needed to respect those differences and help customers find products, parts, manuals and other useful content.
The project
STIHL SHOP is a national network of specialist outdoor power-equipment retailers. Overdose built its first B2C ecommerce platform on Adobe Magento Open Source, with multiple storefronts reflecting the franchise structure.
The experience included click and collect, payment options, live chat, Algolia search and personalisation. Integration work connected the network's operational systems, while collection rules kept appropriate products linked to local-store advice and support.
Scope
- UX/UI & CRO
- Data
- Digital Marketing
- Strategy
- Development
Connected systems
Integrations
Integrated Adobe Magento Open Source with NetSuite ERP via Convergence CODI connector for real-time bi-directional transfer across 70+ independent franchise stores.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Adobe Commerce
Platform / integration
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Experience
UX & UI
Addressed local franchisee sales cannibalisation by crafting unique customer journey to determine local store and attribute sales accordingly.
Client love.
“This shift into e-commerce comes at the perfect time. We've managed to give customers the best of both worlds.”
Jochen Speer,
Managing Director
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