about us
our work
services
platforms
offices
contact us
home>chill>#152 : rob draper @ lasoo
Chill 152 / 164

#152 : Rob Draper @ Lasoo

This week on Chill, our APAC Marking Director, Vincent, teams up with Rob, a trailblazing innovator in eCommerce and marketing, currently serving as the CEO and Founder of Lasoo marketplace and the CMO of IVE Group. Learn about Lasoo, Australia’s fastest-growing eCommerce marketplace and gain insights into Rob’s journey, challenges faced and remarkable victories.

Thanks to the legends at:
  • Lasoo_Logo_Dark-Blue_CMYK-scaled-removebg-preview
Rob Draper @ Lasoo

Join our APAC Marking Director, Vincent, as he teams up for an engaging conversation with Rob, a trailblazing innovator in eCommerce and marketing, currently serving as the CEO and Founder of Lasoo marketplace and the CMO of IVE Group.

Learn about Lasoo, Australia’s fastest-growing eCommerce marketplace and gain insights into Rob’s journey, challenges faced and remarkable victories.

Together, they’ll explore the technology behind Lasoo, including Marketplacer, the app, and loyalty programs. Uncover the current landscape of marketplaces in Australia and discover how both customers and retailers are responding.

related articles
Peak Season Power Series 001 / 164
#006 : Shopify Optimisation

In the final episode, get your Shopify store at its peak by optimising your customer experience at every touch point. This session will be jam packed with actionable quick wins to make every customer a winner.

read more
Peak Season Power Series 001 / 164
#005 : Media Planning

In episode 5, we’ll dive into best practices for selecting the right paid channels and targeting the audiences that matter most during this crucial shopping period. From refining your ad strategy to maximising ROI, we’ll equip you with the tools to make informed decisions and drive success this Black Friday Cyber Monday.

read more
Peak Season Power Series 001 / 164
#004 : Always On vs. Peak

Episode four leads us to ask, are you curious about balancing always-on advertising with the intensity of BFCM campaigns? We’ll explore the best practices for keeping your funnel full year-round while making a powerful impact during the high-stakes BFCM season.

read more
Peak Season Power Series 001 / 164
#002 : Maximising Conversions

For part two in the series, let’s get your website humming in time for peak season! Explore CRO + UX strategies that are driven by data to enhance your website’s performance where it matters most.

read more