DRAFT: Manage My Health
They carefully select each product, ensuring it meets their strict criteria. But their commitment goes beyond just products. They believe in empowering their customers with knowledge and support to make informed decisions about their health. That's why they strive to provide resources to help you navigate the world of natural health with confidence.
Manage My Health(MMH) is a dynamic and forward-thinking brand, dedicated to delivering a seamless marketplace experience while driving sustainable long-term growth. With a strong focus on innovation and efficiency, MMH required a solution that addressed their immediate operational needs while laying the groundwork for future scalability. Their vision called for a strategic and well-executed technology approach, ensuring that every system and integration worked cohesively to support both their vendors and customers.
In partnership with the Overdose New Zealand team, MMH undertook a highly collaborative journey from initial discovery through to final delivery. The project commenced with a comprehensive Discovery and Design phase, where we worked closely to define the ideal system architecture and identify the most effective applications to power their marketplace. By aligning technical decisions with MMH’s broader business objectives, we delivered a solution that not only streamlines current operations but also establishes a strong foundation for continued growth and innovation.
Integrations
Beyond Marketplacer, we implemented additional integrations to strengthen MMH’s digital ecosystem. Dotdigital was introduced for sophisticated marketing automation, Yotpo to drive user-generated content and customer reviews, Searchspring for enhanced live search functionality and AdButler for optimised ad management. Each of these integrations was carefully selected and tailored to support MMH’s growth, efficiency and customer engagement objectives.
Challenges
Manage My Health needed a brand-new eCommerce platform to support its expansion into direct-to-consumer sales. The challenge was to create a scalable, user-friendly site that could seamlessly handle online transactions while maintaining security, speed and an intuitive shopping experience.
We designed and developed a fully functional Shopify eCommerce site, implementing best-practice strategies to optimise speed, security and usability. By focusing on a streamlined user journey and ensuring a frictionless checkout process, we helped Manage My Health successfully transition into the D2C space, opening new revenue streams and enhancing customer accessibility.
Manage My Health sought to integrate Marketplacer to enable a multi-vendor marketplace model. The complexity lay in ensuring a seamless technical integration that would allow different vendors to sell their products while maintaining a cohesive and efficient backend system.
Overdose worked closely with the Manage My Health team to facilitate the Marketplacer integration, ensuring the platform was configured to meet their unique operational needs. By streamlining the integration process and optimising workflows, we enabled a scalable marketplace ecosystem that supports multiple vendors while maintaining a consistent and user-friendly experience for customers.
The new eCommerce site needed to feel like a natural extension of Manage My Health’s existing Practitioner platform. Maintaining brand consistency and a seamless experience was critical to ensuring trust and familiarity for both existing practitioners and new customers.
We prioritised brand cohesion by aligning visual elements, typography, and messaging across both platforms. To enhance the user experience, we implemented Single Sign-On (SSO), allowing practitioners to navigate between the platforms effortlessly. This integration not only reinforced brand trust and recognition but also ensured a frictionless experience, strengthening the relationship between the medical and retail aspects of the business.
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Manage My Health
UX & UI
Through a collaborative partnership with the Manage My Health (MMH) team, we developed a seamlessly integrated marketplace that embodies their commitment to accessible healthcare. By focusing on intuitive navigation, simplicity, and a user-friendly shopping experience, the platform meets the diverse needs of users across all age groups.
The homepage was designed to immediately showcase MMH’s extensive product range through clear, engaging visuals and messaging, emphasising the ease of purchasing health products directly on the site. An intuitive navigation system enables users to effortlessly explore products by category, health condition, or lifestyle preference, ensuring a frictionless browsing experience.
Acting as a comprehensive one-stop shop, the marketplace brings together trusted health and wellness brands, offering a curated selection tailored to diverse healthcare needs. This consolidated approach reinforces MMH’s reputation as a leader in health innovation and enhances its ability to provide a holistic solution for users.
Strategically placed educational content, including blogs and articles, adds value to the platform, empowering users to make informed health decisions. This thoughtful integration aligns with MMH’s dedication to both healthcare and user education, fostering trust and engagement.
The collaboration between MMH and Overdose was driven by a shared focus on creating a user-centred, optimised platform. The result is a transformative marketplace that simplifies access to health products and elevates the healthcare experience for New Zealanders, aligning perfectly with MMH’s mission to make healthcare more accessible and effective.
