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Jo Mackie @ Asset Factory
#102 : This week on chill, we chat to Jo Mackie, Founder & Operations Director @ Asset Factory!
Historically, retailers would take days or even weeks to produce content. In order to compete in the local and global marketplace, New Zealand needed a solution. Asset Factory was established in 2016 by Jo and Andy Mackie and since, Asset Factory has become New Zealand’s #1 ecommerce and content creation studio.
Their in-depth knowledge of digital commerce and creativity, paired with the benefits of the world’s most advanced fully automated photography machines, enables their clients to produce more content, faster, more consistently and at a lower cost.
Asset Factory work with brands from small startups to iconic kiwi brands. Spanning fashion, homewares, FMCG, health and beauty, pharmaceuticals, food and beverage and more.
Jo has deep technical experience and an intimate knowledge of the operating aspects of our automated technology, which combined with her leadership make her the ideal person to lead overall management of the Asset Factory ship.
Overdose. Chief Marketing Officer, Sam Sherson and Jo discuss how automation in content and marketing is rapidly converging and the opportunities this brings for the data-driven retailer.