Chill

#034 : Suzie Young @ Signet

Today on Chill, we’ll chat with the great Suzie Young from Signet about B2B and B2C commerce, leveraging content & an innovative tech-stack to drive personalised experiences, and how to stand out in 2021.

Brought to you by:
  • Signet logo
Suzie Young @ Signet

#034 : Today on Chill, we’ll chat with the great Suzie Young from Signet.

Head of Digital and Direct Marketing at Signet, Suzie drives growth through digital strategy, ecommerce, and data-driven digital & direct marketing.

Suzie and Overdose Melbourne MD Laura Jackson will discuss B2B and B2C commerce, leveraging content creation & an innovative tech-stack to drive personalised experiences, and how to stand out in 2021.


About Signet
From humble beginnings, Signet is now one of the top 100 private companies in Queensland. As Australia’s leading packaging, safety and warehouse supplies business, Signet distribute leading industrial brands, such as 3M, Ranpak, tesa and Kimberly Clark. Signet also sells an exclusive range of Signet’s Own products and manufactures industrial and HACCP accredited stretch films and flexibles, marking paints, inks and aerosols, labels and signs in Australia.

Signet partnered with Overdose to digitally transform their legacy B2C and B2B business. The B2B customer grouping, SKU range (40k+) and complex price tiering meant a deep M2 knowledge, and strong Business Analysis and PM skills were critical.

we do: party shirt fridaydigitalcommercestrategyexperiencetransformationdisruptioninnovationmarketing