Composable CMS

Generate Kiwisaver
Launched 2023
MACH Alliance

What is MACH?
MACH is a theoretical approach behind Service Oriented technology solutions in a highly-decoupled, technology-agnostic ,and best-of-breed approach. This is the antithesis to a monolithic approach often seen in traditional enterprise technology.

MACH” stands for Microservices based, API-first, Cloud-native SaaS, and Headless.

Microservices based: Individual pieces of business functionality that are independently developed, deployed, and managed.
API-first: All functionality is exposed through an API.
Cloud-native SaaS: SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatically updating.
Headless: Front-end presentation is decoupled from back-end logic and channel, programming language, and is framework agnostic.

The core tenant of MACH is that it places the control of platform selection with the Merchant, where individual solutions are interchangeable at marginal cost and high speed on a path of continuous improvement as technology services evolve and new products enter the market.

MACH Alliance Origins
Modern technology has evolved, enabling new ways to think about and do business. the MACH Alliance was established to help companies take advantage of the most innovative and flexible enterprise technologies available, and to break the release cycle. 

The MACH Alliance is an industry body founded by associated technology platforms to advance this practice of product evolution and native interoperability of their solutions for the benefit of the wider ecosystem. Counting 15 members at launch in 2020, the MACH Alliance is set to grow and expand over the coming years. 

The goal of the MACH Alliance is to help enterprise organizations navigate the complex modern technology landscape. They aim to guide and show how businesses can benefit from open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless.

MACH Alliance
Peter Fogelsanger - Where Content Meets Vision, Contentstack
Nina Jonker-Völker & Manuel Blum - Eat, sleep, test, repeat: The Netflix way of constantly optimising your customer experience...
Arjun Ganesh - "Can my 7yr old order from your web app?" Redefine your customer’s shopping experience
Ben Chad - Search: The first step in your new headless journey.
Rodger Yasmine - But first, Product Experience - How product experiences drive your retail growth strategy.
Ben Cook - Play a bigger Composable Commerce game...
Josh Emblin - What does the future of digital commerce look like?
Composable Team
Our team of skilled solution architects, engineers and developers has been actively involved in the MACH ecosystem since its inception. With years of experience and a deep knowledge of the underlying technologies, we are well-equipped to design, develop, and deploy comprehensive MACH-based CMS solutions. We cater to a diverse global client base, serving both B2B and B2C organizations across various industries.
Phil McPhee
Head of Composable Practice
Todd Welling
Founder & Group Chief Strategy Officer
Nikolai Mouraviev
Group Chief Technical Officer
Adam Ellington
Group VP Strategy
Laura Jackson
Paul Pritchard
Group Chief Executive Officer
delivering the goods.

DRAFT Generate Kiwisaver

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The Overdose. New Zealand team worked closely with Beany to develop a modern, optimised content management system that promotes their brand and services. The goal was to create a brochure site that would act as a point of reference for potential customers and generate leads and enquiries for their affordable accounting offering. The headless tech stack, a combination of Nextjs, Prismic, and Vercel, allowed for the creation of localised storefronts operating from a single instance of the stack, covering Australia, New Zealand, and the United Kingdom markets.

Partner Ecosystem

With a modular approach, we enable seamless integration with other systems, such as e-commerce platforms, customer relationship management (CRM) tools, and marketing automation systems. This integration allows for personalized and consistent user experiences across multiple channels, enhancing customer engagement and driving business growth.

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Composable CMS Specialists
We have extensive capabilities in composable MACH-based CMS development, enabling our clients to embrace the latest technological advancements and deliver exceptional digital experiences. This architectural paradigm allows for greater flexibility, scalability, and agility in building digital solutions. By adopting MACH principles, we empower our clients to create modular, interconnected systems that can be easily composed, modified, and scaled as their business needs evolve. As a leader in the field, we have been at the forefront of the Headless/Composable architecture movement since it gained traction in recent years. We have established a robust partnership support network with a variety of leading technologies in this space and our ur strong collaboration with industry leaders ensures that we stay up to date with the latest advancements and can leverage the most suitable tools and platforms for our clients' unique requirements.

Best in breed Headless CMS Partners
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you're in good company.

We cater to a growing global client base, serving both B2B and B2C organizations across various industries.