Amber
- +X% Increased eCommerce revenue
- +X% INSERT RESULT METRIC HERE
- +X% INSERT RESULT METRIC HERE
- +X% INSERT RESULT METRIC HERE
The
Project
Amber provides home renovation advice, service and solutions to customers, with their core business being in bathroom ware, floor tiles, wall tiles, natural stone, pavers, retaining walls, cladding and artificial grass.
With 40 years of experience, Amber has been able to establish a strong marketing presence, successful Franchisees across multiple states in Australia and an excellent customer brand perception and sentiments of value. They’re always on the pulse of what’s going on in the design world - in fact, their full-time product team searches the globe to bring you the latest trends.
The Overdose. Australia crew have been working closely with the team at Amber to bring their vision to life through a seamless eCommerce website, with a truly enhanced online presence and intuitive features and smooth functionality. Our team of developers leveraged a highly customised Adobe Commerce architecture, resulting in a website that delivers an exceptional shopping journey for tiles, stone and bathroom ware, catering to both retail and trade customers.
Throughout the process, we maintained close collaboration with Amber, understanding their desired user journey to design an optimal user experience and craft a distinctive website that not only catered to customer needs but also facilitated effortless transactions with our partners at Stripe.
Integrations
A pivotal aspect of this project was integrating the Adobe Commerce platform with Amber's ERP system, HarmoniQ. Through seamless synchronisation, products, orders, and customer data flowed effortlessly, ensuring a seamless experience for both trade customers and end-users alike.
The primary implementation focused on incorporating robust eCommerce functionality, including regional pricing, and accurately assigning users to their respective regions for purchases. This collaboration was particularly significant as Amber embarked on a transition towards an enhanced e-commerce experience through their new website.
+ Solutions
UX & UI
In our journey of crafting the perfect user experience and design for Amber, we had to dive deep into the challenges they were facing.
We began by dissecting their conventional offline sales labyrinth and seamlessly reassembling it in the digital realm. By orchestrating a symphony of streamlined purchase flows, optimizing the display of their prized offerings and choreographing a secure, intuitive checkout dance, we seamlessly drove Amber’s customers into the world of online shopping.
Together we weaved in regional personalisation by crafting a bespoke regional pricing cloak, paramount for Amber’s expansive reach. Marrying geolocation prowess with user preferences, we engineered an intricate mechanism that effortlessly tailors the pricing tapestry to each user’s location. The outcome? A symposium of personalised experiences that resonated with each visitor’s geographic heartbeat.
We acknowledged the ever-growing throng of mobile explorers, we unfurled a responsive design canvas. With an artist’s finesse, we shaped a design that elegantly morphed to embrace screens of all dimensions, ensuring a seamless spectacle irrespective of the device.
Through this adventure in design and user experience, we sorted out all the tricky parts. We made signing up a cinch, smoothed out the online shopping path, added a personal touch to pricing, made mobile browsing a breeze, and kept fine-tuning things along the way. This has made Amber’s customers happier, got them more involved, and turned more visitors into fans.
CLIENT
LoVE
"The Overdose. team seamlessly integrated our ERP system with Adobe Commerce, allowing for smooth synchronisation of data. The website launch has significantly improved our eCommerce capabilities and streamlined our operations."
Paul Byrne
Head of Marketing
Amber
