CRO : Aotea Made
Integrations
Challenges
Aotea Made struggled with a lack of a comprehensive full-funnel strategy and a clearly defined audience profile. Despite having a strong in-house content team, they were uncertain about which creative content would be effective for paid campaigns.
We implemented a robust full-funnel strategy that increased brand awareness among new audiences and engaged existing customers, providing reassurance about the effectiveness of our approach. Extensive audience research was conducted to identify target customers interested in organic skincare and a sustainable lifestyle. We developed media playbooks for Aotea Made, sharing best practices for creative content and offering recommendations for Meta and Google Ads. By implementing a consistent, always-on advertising approach and additional promotional activities during peak seasons, we achieved notable results within the first month. Furthermore, we devised a lead generation strategy for paid social channels to grow the email database, thereby supporting their email marketing efforts.
Results
UX/UI
The Aotea Made design audit identified key opportunities to reshape the way users discover products. A core challenge was ensuring that users received clear and digestible product information as soon as they landed on a category page.
Understanding that users make quick decisions based on initial impressions, our approach was to ensure essential details about each product were immediately visible on the product cards. This helps users quickly find and explore items that catch their interest.
Additionally, we aimed to create more product opportunities and upsell throughout the user journey. By making it easier for users to find and understand products, we encouraged exploration into complimentary items. We also prioritised educating customers about product usage and purpose. Aotea Made offers a diverse range of products, and it was sometimes unclear how to use them or what benefits they provided. To address this, we enriched the product pages with comprehensive educational content, including detailed descriptions, usage instructions, and benefit explanations. This approach helps customers make more informed decisions and feel confident in their purchases.
Since implementing our updated designs, the transformation of Aotea Made’s website has been both smooth and effective. The improved visibility of product information and detailed educational content has created a cohesive and engaging shopping experience. These improvements not only make it easier for customers to discover and understand products but also drive higher product interaction and upsell opportunities. The project’s success is reflected in the seamless integration of new design elements, making the user journey more intuitive and enjoyable.
