Cultiver's existing 'build a set' functionality was very rigid to manage, and required development input whenever any change was needed. Due to these difficulties, the functionality was unreliable and drove no real value for customers who were wanting to use it.
Cultiver's legacy site had a very rigid conversion path that made it difficult for users to quickly find the products they were looking for
Cultiver wanted a way to showcase their products through an interactive product gallery that would help inspire their customers to recreate the looks in their home
Due to the nature of linen, it was vital for Cultiver to be able to showcase unique content at a variant level, which details informative content & product benefits
A key focus of this re-skin was to offer users a more seamless & succinct customer journey. A re-defined ‘build a set’ functionality was identified as a core technical piece that would help improve this customer journey. The re-built version now offers the ability for complete end-to-end management by the client, with the ability to easily set the product offerings, along with any discounting – which is then dynamically managed via Shopify scripts.
There is now also the ability for the client to set additional upsells within these configurable bundled offerings, so the customer can easily add everything they need all from the one product page.