CULTIVER

Platform

Shopify Plus

SERVICES

Creative, Data, Marketing, Search, Strategy

CULTIVER has a belief in finding enjoyment in the things we use most frequently, with their products bringing beauty and moments of appreciation to your daily ritual. At CULTIVER, they help you experience your living space as a place that reflects who you are, what you value, and how you aspire to live. Their products and experiences bring a touch of understated luxury to the familiar rituals that make up your everyday. It’s a welcomed return to the things that bring true value to our lives, that make you feel truly at home.

When Overdose. joined forces with CULTIVER, our intention was to transform this into their online presence, to better showcase their beautiful range of linen products.
By utilising the nimble nature of Shopify Plus, we were able to redefine their existing store to create a more beautiful and seamless online experience that can be easily refined and built upon over time to drive constant improvements. This re-skin includes powerful "build a set" functionality which provides customers with an easy way to purchase and save on configurable sheets and duvet sets.

Integrations

CULTIVER engaged Overdose. to design and launch a new front-end aesthetic. The newly launched site leveraged the existing integrations with payments, email automation, shipping and inventory management tools.

challenges

CHALLENGE #001

Rigid and unstable 'build a set' functionality

CULTIVER's existing 'build a set' functionality was very rigid to manage and required development input whenever any change was needed. Due to these difficulties, the functionality was unreliable and drove no real value for customers who were wanting to use it.

SOLUTION

Overdose. rebuilt this functionality to provide increased flexibility for the client to create configurable bundled discount offerings, all without any need for any development input to configure.

CHALLENGE #002

Reducing path to conversion

CULTIVER's legacy site had a very rigid conversion path that made it difficult for users to quickly find the products they were looking for.

SOLUTION

By introducing advanced filtering and search functionality, that has ensured customers can quickly find the products that best meet their needs.

CHALLENGE #003

Creating interactive and engaging product gallery

CULTIVER wanted a way to showcase their products through an interactive product gallery that would help inspire their customers to recreate the looks in their homes.

SOLUTION

Creation of an inspiration gallery that allows customers to engage with multiple products within an image through the use of interactive hotspots which link through to product pages.

CHALLENGE #004

Showcasing unique content per variant

Due to the nature of linen, it was vital for CULTIVER to be able to showcase unique content at a variant level, which details informative content and product benefits.

SOLUTION

Execution of product stitching and additional CMS blocks on product pages.

Feature: Build A Set

A key focus of this re-skin was to offer users a more seamless and succinct customer journey. A re-defined ‘build a set’ functionality was identified as a core technical piece that would help improve this customer journey. The re-built version now offers the ability for complete end-to-end management by the client, with the ability to easily set the product offerings, along with any discounting – which is then dynamically managed via Shopify scripts.

There is now also the ability for the client to set additional upsells within these configurable bundled offerings, so the customer can easily add everything they need all from the one product page.