As a prominent fashion apparel retailer, Lulusar commands a substantial Instagram following of over 830,000 devoted followers. Despite this social media success, the brand faced organic search challenges. Our objective was to humbly address this disconnect by aligning the Lulusar website with the precise intentions of the target audience searching on Google.
In collaboration with Lulusar, we carried out extensive keyword research and content development, resulting in the creation of 26 new landing pages meticulously crafted to target high-volume keywords. At the same time, monitored the website's performance in relation to these specific keywords. Over the span of 8 months, we witnessed a remarkable 283% surge in organic clicks generated from non-branded search terms – keywords relevant to the product but not inherently tied to the Lulusar brand. In addition, our commitment to improving search rankings realised significant wins. A total of 43 targeted keywords successfully ascended to prime positions on the first page of Google's search results. Notable examples include "organza dupattas," boasting 2,900 monthly searches, which soared from obscurity to occupy the coveted 3rd position. Similarly, "shrug for women," with 320 monthly searches, made an astounding leap from the 92nd position in November to the pinnacle at 1st place by July. These achievements significantly extended the reach of the Lulusar brand, now resonating with a broader audience, including those previously unacquainted with the brand's offerings.