As ALDO's eCommerce presence grew, they sought to improve their marketing return on investment and digital marketing approach. However, their previous setup left significant room for improvement in website attribution and platform-level structure.
Our team was tasked with auditing the ALDO digital marketing revenue attribution. We undertook an in-depth investigation into the implementation and setup of Google/Meta/GA pixels to ensure all revenue was correctly attributed. As part of this, we also developed a full-funnel strategy on Google and Meta to strike a balance between maintaining strong brand awareness in The Philippines market and driving revenue growth through mid-bottom funnel activities. This resulted in improved revenue tracking accuracy and increased revenue growth for ALDO.
We discovered the ALDO team were leaving money on the table by not offering end customers a way to add complementary products to cart at checkout to help them reach a minimum order value.
We implemented a dynamic cross-sell function in the mini-cart to showcase lower-cost products e.g. socks, sunglasses and jewellery to help end customers achieve the minimum spend for free shipping. By doing so, we were able to help ALDO surface additional products at the right point in the user journey, and ultimately drive their AOV.
During this project, we identified that optimizing product discovery was key to addressing an unusually high bounce rate across all devices.
To address this challenge, we created a product carousel on their homepage that featured their top categories, including shoes, bags, and accessories, in easily viewable tabs. By showcasing these products upfront, we were able to provide greater clarity around ALDO's offerings, while also optimizing their homepage space. With this improvement, we are confident that this solution will benefit ALDO and enhance the product discovery journey of the end user and drive growth.