EMAIL : KAS Australia

Platform

Klaviyo

SERVICES

AI & Personalisation, Audit and Review, Automation & Segmentation, Campaign Management, Competitor Research, Email, Marketing, Reporting & Attribution, Strategy

KAS Australia began as a stand full of cushions at Sydney's Markets, each hand-made and designed by Karen & Steve David (but at KAS, they know them as Mum & Dad). They take pride in transforming houses into homes. Homes filled with big dreams, small joys and messy moments. Their designs are bold, their homewares are unique, and all of them are made for life. Real life. Cuddles on the couch, Sunday morning pile on, the dogs on the bed again. For over 40 years, they’ve created lived-in art made for you. Made for homes.

The Overdose Australian Marketing team has the privilege of partnering with KAS to support their year-over-year growth objectives. Collaborating closely with our marketing, email automation, and development teams, we’ve focused on optimising their existing setup while exploring new initiatives across multiple channels, including Google, Meta, Pinterest, and TikTok.

In our first quarter, we successfully met the agreed growth targets. Our approach included continuous A/B testing to refine send times for enhanced engagement, and the introduction of a tiered acquisition strategy to grow their customer list.

We’ve also expanded their loyalty program, making it more engaging and rewarding for members. This involved building a dynamic dashboard to provide real-time updates on points and benefits, and implementing targeted website pop-ups to encourage redemptions and drive purchases. Additionally, we conceptualised and launched "Decor Dash," a fortnightly campaign offering exclusive deals to loyalty members.

These efforts have been rooted in data-driven insights and a collaborative mindset, ensuring that each initiative aligns with KAS's broader objectives while delivering measurable, sustained growth.

Integrations

As part of this project, we integrated Klaviyo and Yotpo to streamline e-commerce and loyalty programs. This integration ensures customer data, including purchase history and point balances, syncs smoothly between the two platforms, allowing for dynamic, personalised content in both email campaigns and onsite pop-ups. The result is a more cohesive and tailored customer experience across all touchpoints.

Challenge

CHALLENGE #001

Optimising Email Send Times

Emails were not being sent when subscribers were most likely to engage and make purchases.

SOLUTION

We analysed KAS’s web analytics to identify when customers were most active and ready to purchase. Based on these insights, we ran a series of six A/B tests to pinpoint the optimal send times for maximising engagement and driving action.

CHALLENGE #002

Strengthening Loyalty Program Participation

The loyalty program lacked a strong acquisition and retention strategy.

SOLUTION

We revamped the loyalty program, 'The Style Society,' with a targeted approach. Pop-ups encouraged non-members to join by highlighting points available, while existing members were prompted to redeem rewards for repeat purchases. We also launched a member-only communication, 'The Decor Dash,' offering exclusive deals. A dynamic dashboard was integrated into all communications, showing members their tier, points balance, and available rewards to increase participation and engagement.

CHALLENGE #003

Enhancing Pop-Up Submit Rates with a Tiered Strategy

On-site pop-ups had low submission rates.

SOLUTION

We introduced a tiered pop-up strategy that tailored messages to each customer’s stage in the buying journey, ensuring more relevant and engaging prompts that led to higher submission rates.

"Our partnership with Overdose has been transformational. Not only have we seen a 35% lift in participation with our loyalty program but a rise in our average email open rate to 53.5% over the last 3 months which are standout results. Their strategic approach, expertise and commitment to results have helped us better connect with our customers and consistently exceed engagement goals."

Daniel David
eCommerce Manager
KAS Australia

Results

*Member Only Deals Email Outperforming YTD Campaign AVGS

Increased Loyalty Program Participation Rate

+35%

Increased Open Rates (Through Send Time Testing)

+7.97%

Increased Pop-up Submission Rates

+109%

Increased Revenue Per Recipient*

+966%

Increased CTR*

+105%

Increased CTO*

+103%

Increased Revenue*

+142%