fourpillars_hero_desktop

Four Pillars

Platform
BigCommerce
SERVICES
Customer Journey Mapping, Platform Implementation, strategy, Systems Architecture
Four Pillars Gin was born in 2013, when three friends and wine industry veterans decided to embark on their next adventure producing gin. Six years later, Four Pillars was named by the IWSC in London as the world's leading gin producer. Four Pillars pride themselves being modern Australian makers, who produce awarded and unique craft gins right here in Australia. Their brand is centered on combining intense creativity around gin with a huge passion for hospitality and fun.
fourpillars_case-study-landing-desktop-3

Integrations

Four Pillars Gin has a headless implementation (BC backend, WordPress frontend) as well as two physical locations and the unique challenge of using a distillery-specific software to manage their accounts. This has led to the use of several third-party integrations within the system that allow FPG to meet their unique needs as an ecommerce business. Four Pillars is integrated with Starshipit, to enable their ecommerce fulfillment and logistics, as well as Lightspeed, to manage their POS system at their Healesville and Surry Hills locations.
BigCommerce-logo-dark
TALL_-_Full_Color_on_White_400x400
Mailchimp_Logo-Horizontal_Black
Starshipit_logo_1200
fourpillars_case-study-landing-5.2
fourpillars_case-study-landing-5.1

Challenges

CHALLENGE #001
Content led commerce

Four Pillars required a CMS that allows rich content management while enabling a seamless commerce experience

SOLUTION

To amplify all aspects of the customer experience from content to commerce, we implemented on a headless CMS & eCommerce setup. We used the BigCommerce API and a Wordpress front end to power the user experience on the front end. This allowed us to create a rich, engaging and brand-aligned e-commerce experience that remained true to Four Pillar's identity as a small, creative distillery.

CHALLENGE #002
EZY Systems Integration

As a distillery, Four Pillars required a specific accounting tool, EZY systems to be used in their internal reconciliation. Problems were faced with extracting useful order data from BigCommerce.

SOLUTION

Overdose designed a custom ORDERS and DEBTORS data export from BigCommerce, specifically geared toward importing into the EZY software. This allowed Four Pillars to accurately reconcile internally and reduced issues occurring. On a rolling basis, Overdose has updated this custom export to reflect new website functionality updates, such as the addition of gift vouchers.

CHALLENGE #003
Integrating physical locations with e-commerce system

Four Pillars required a content-led e-commerce experience that allowed users to be led to their physical experiences. In having two physical locations, their Healesville distillery and Surry Hills laboratory, they required a seamless event booking system that led users from a rich content experience, into their physical spaces.

SOLUTION

Overdose implemented an integration with Eventbrite on the fourpillarsgin.com site, allowing Four Pillars to seamlessly take bookings from their website and translate these into fun, in-person hospitality experiences that celebrated their brand identity

CHALLENGE #004
Showcasing recipe content on product pages

Four Pillars' brand identity is centred around providing rich and creative experiences for customers. This required Overdose to develop a content-rich and customisable product page that highlighted recipes, botanicals and the distilling process.

SOLUTION

Overdose designed and developed a creative and customisable content-led product page which allows Four Pillars to enhance the user experience by offering recipes, stories, videos and botanical information within the page. This created a content rich user experience which added value to customers on the e-commerce channel, which was key to Four Pillars.

fourpillars_case-study-landing-desktop-6

Insights

Conversion rate
107.58% YoY growth in conversion rate in the period since launch.
Revenue growth
240% YoY revenue growth since launch (compared to previous period).
fourpillars_case-study-landing-desktop (1)

Customisable Product Page

Four Pillars needed their product pages to be centred around a rich, content-led experience for the user. Overdose designed and developed a creative and customisable content-heavy product page which allows Four Pillars to enhance the user experience by offering recipes, stories, videos and botanical information within the page. This created a content rich user experience which added value to customers on the e-commerce channel, which was key to Four Pillars. Using WordPress as the frontend component of Four Pillars’ headless implementation allowed Four Pillars to have full control of the product page and dynamically update it, adding new botanicals, stories, journal articles and recipe blocks to keep the experience fresh for their loyal gin fans.

fourpillars_case-study-landing-7@3x
we do: party shirt fridaydigitalcommercestrategyexperiencetransformationdisruptioninnovationmarketing