The Healthy Options team approached us with a challenge to implement personalised product recommendations on their eCommerce store to improve the customer experience online.
Incorporating Nosto's integrated suite of data-driven personalization and merchandising solutions was our solution to elevate the Healthy Options project.
We were challenged with the task of sourcing and recommending a solution to automatically restrict purchases of perishable products to a specific region (Metro Manila only), which posed a unique challenge for the Overdose team.
In order to address the challenge of restricted perishable product purchases to Metro Manila, we developed a solution to automatically identify such products and restrict checkout for customers whose shipping destination was outside of this region, ensuring a more streamlined and efficient process for the Healthy Options team.
Healthy Options encountered issues with incomplete or incorrect addresses entered by customers.
As a solution to the issue, we developed functionality that enabled customers to select from a pre-defined list of region, city, and zip codes, ensuring the accuracy of key details and improving operational efficiency for the Healthy Options team, resulting in accurate deliveries.
We faced the expectation to improve the Healthy Options product cards by indicating the product's lifestyle tag, allowing shoppers to quickly understand the product's attributes and make informed purchase decisions.
We incorporated intuitive icons on product cards and pages to clearly communicate various dietary and lifestyle properties, streamlining the browsing experience and effectively increasing user engagement and conversion.
As the first and largest all-natural products retailer in the Philippines since 1995, we faced the challenge of ensuring that the online experience was consistent with the offline experience. To tackle this, we restructured the menu items to reflect how customers would browse products in the aisles. Our focus was on communicating the unique selling points and educating users on product discovery and the vast array of categories available. By introducing different entry points for users based on categories and lifestyles/diets, we were able to cater to a wide range of shopping behaviours and profiles.
To aid users in their browsing journey, we utilized icons on product cards and pages to communicate different diets, making it easy to identify and encourage conversions. We also revamped the category page by implementing a comprehensive filter that enables users to browse through their lifestyles, age group, and concerns.
Healthy Options’ goal has always been to be the knowledge hub when it comes to organic living and eating healthy. To achieve and support this, we built a content-rich blog, restructured it for easy browsing, and strategically placed content on various pages to provide users with knowledge as part of their shopping experience. By providing users with a seamless, informative, and user-friendly experience, we have been able to enhance the customer journey and foster long-lasting relationships with our clients.