Kitchen Things
The
Project
Kitchen Things New Zealand is a culmination of industry-pioneering milestones and an intergenerational passion for premium, innovative kitchen experiences. Kitchen Things was created as the specialist in premium European cooking appliances. Driven by their family values, they are passionate about empowering you in the kitchen; their complimentary cooking technology demonstrations, expert advice and a broad range of quality products ensure your appliance selection perfectly fits your needs.
Kitchen Things understand that your new home or renovated space should be as practical and functional as it is beautiful. They also believe that choosing new appliances and creating your dream space should be stress-free, exciting and ultimately enhance your lifestyle. So, they prioritise outstanding products and harness the latest technologies to show you what is possible and to find the right solutions for your home.
As a nationally recognised kitchen specialist, Kitchen Things offer a complete range of premium kitchen appliance brands including Miele, Smeg, ASKO, Gaggenau, Neff, and Bosch, plus many more through their family-owned-and-operated network of nationwide retail appliance stores.
Overdose. had the opportunity to collaborate with Kitchen Things to create a fully-functional e-commerce website that supports their customers' multi-touchpoint buying journey while assisting in-store sales staff through a comprehensive marketing and tech strategy. Our team was also entrusted with migrating Kitchen Things from BigCommerce to Adobe Commerce Cloud to enhance their online experience.
Integrations
In collaboration with Kitchen Things, Overdose. successfully integrated the Adobe Commerce platform with Akeneo, their Product Information Management (PIM) tool, utilizing the Akeneo connector Magento module to synchronize product data and categories. To cater to specific requirements, customizations were made to the connector's default logic to ensure the backorder functionality is enabled or disabled based on the custom product availability status logic and that the branch-specific stock data is synced to MSI sources.
In addition, to streamline the fulfilment process for Miele purchases, a direct order integration was implemented via the Miele API. Overdose. ensured price consistency for Miele products by validating the price via the Miele API and updating it if not aligned.
Moreover, the website features a bespoke Algolia implementation with custom indexes, allowing all site content from products, categories, CMS pages, and blog posts to be searchable. To further enhance the user experience, Nosto's personalization tool is utilized to provide targeted product recommendations to users based on their behaviour or purchasing history. Through this project, we were able to deliver an efficient, personalized, and seamless shopping experience for their customers.
+ Solutions
UX/UI
In collaboration with Kitchen Things, we conducted UX/UI ideation and identified the need for a structured Mega Menu that could support dynamically-pulled content, including products, categories, and promotions from Akeneo. To create a seamless user experience, we implemented a multi-tiered Mega Menu, allowing customers to navigate different product types from anywhere on the website without the need for extensive filtering or category pages. We also designed touchpoints, such as surfacing inventory availability in hover states, to support the customer buying journey.
Considering the B2B aspect of the business, we identified the need for requisition lists and re-order functionality to create a smooth re-purchasing experience for trade customers. By giving users the ability to create or add products to their existing requisition lists from the category page, we reduced the number of clicks required to purchase, providing a quick and efficient service for those who know what they want.
As help and support are crucial when buying big-ticket items, Kitchen Things wanted to cater to all audiences, including those who cannot visit the store. We designed a feature that allowed online customers to talk to one of their appliance experts virtually, calling it out at every touchpoint throughout the user journey within content blocks, the home page, category page, product pages, and providing easily accessible dedicated support pages.
To elevate their help and support services further, we implemented the ability for customers to send their wish list to their nearest/chosen Kitchen Things store. A sales assistant would then call them back to discuss all options available, creating a direct connection between the customer and the sales assistant, amplifying their customer support to the next level.
CLIENT
LoVE
"Overdose. undertook the task of migrating our antiquated site to Magento 2/Adobe Commerce, this was a well-documented and carefully planned process.
Overdose.'s team from the designers, project managers and developers all worked together to help us create a unified vision of our new website as well as the future state versions. The teams were agile and able to adapt to any minor adjustments, issues and requirements we had while keeping development running smoothly.
Everyone here at Kitchen Things / Jones Family Business has been astonished by the final result, and even more excited by the future possibilities that are available with this new platform."
Josef Arnet, Ecommerce Manager
- Jones Family Business
