The Real Pet Food Company

The
Project

Platform
Digital Marketing
Services
SEO
,
Development
,
Data Driven UX & UI
,

Real Pet Food Company™ has been producing healthy and nutritious, real food for dogs and cats since 1994 with brands such as Billy and Margot and Farmers market available in Australia, China, New Zealand and the UK and remains the industry's largest Chilled/Fresh pet food manufacturer.

View website

Integrations

No items found.
overdose digital
overdose digital
No items found.
Challenges 

+ Solutions
Challenge 01

Checkout Rules for Frozen Products

RPFC utilise two different fulfilment partners; one for ambient products and one for frozen products.Due to the nature of the cold supply chain, it was important for RPFC customers to purchase frozen products meeting weight-based minimums or multiple quantities rules (depending on frozen product type).

SOLUTION

Created a customised checkout rule function for the Client to configure minimum weight or multiple quantity rules, which allowed the end customer the freedom to purchase an assortment of flavours of the Frozen food to make up those minimums.

‍

Challenge 02

Customising Single Shopify Theme to Fit 3 Distinctive Brands

There is a need to adapt the chosen Shopify theme to cater to individual brand needs (i.e. product types, structures, content).

‍

‍

SOLUTION

Used the individual brand identity (i.e. visual brand colours, photography, imagery, fonts, etc.) to cue a different look-and-feel/customer experience.

‍

Challenge 03

Switch from Non D2C to eCommerce

As some markets were not ready for Direct-to-Consumer (D2C) at the time of launch, the Client wanted the ability to seamlessly switch to D2C mode sometime in the future.

SOLUTION

We developed a custom switch to enable the Direct-to-Consumer UI including the end-to-end User Journey.

‍

Challenge 04

Integrating with Existing Customer Service Platform

The client's established customer service platform is unable to integrate directly with the Shopify platform. The 3rd party apps on the Shopify app marketplace were not compliant with the client's customer services portal requirements.

‍

SOLUTION

Created a custom connector to integrate up with existing customer service provider/platform (i.e. 'Contact Us' Form).

Challenge 05
SOLUTION
Challenge 06
SOLUTION
overdose digital
overdose digital

UX/UI

Overdose designed and developed 3 exclusive websites under a global brand, The Real Pet Food Company™. Built on Shopify, we’ve also created unique brand experiences for each of the brands. We made sure the styling is clear & concise and navigation is easy for users to get to a product through various user journeys from browsing through the categories or the search. The product pages were designed to provide information in form of infographics or bite-sized pieces which includes a customisable feeding guide. The website is responsive and was designed for desktop and mobile.

CLIENT
LoVE

United States
Auckland
Sydney
Brisbane
Melbourne