Rembrandt

Platform

Shopify Plus

SERVICES

AI & Personalisation, Applications & Extensions, Audit and Review, Client Success, Conversion Optimisation, Data Driven UX & UI, Digital Transformation, Platform Implementation, Systems Architecture

Rembrandt has been in this business since 1946, when Alex Harrison opened a small friendly tailoring store in Wellington's Vivian Street. Their mission is to dress you well – with exceptional quality, value and service from New Zealand experts. Italian fabrics and limited runs underpin our approach to making you look good at every occasion. When you walk into one of their stores today, you’ll find the same personal approach. Rembrandt's staff are well trained and on hand to help you make a smart choice from their ready-to-wear, made-to-measure, suit hire and alteration services. Rembrandt believes that more people should experience the feeling of a well-fitted piece of clothing, the right fit, fit for them, and the confidence that comes with it.

Rembrandt selected Overdose. and Shopify to drive their eCommerce strategy for the New Zealand and Australian websites. Overdose. works closely with Rembrandt to deliver an exceptional UX across all touch points of the website and email marketing to communicate their mission: Helping men feel great with the right fit. Their website offers all the convenience of a modern eCommerce platform with live chat, extensive sizing support, product recommendations, a booking system for their in-store made-to-measure and suit hire practices + various payment options.

Integrations

As part of this project, Rembrandt chose Shopify as their eCommerce platform for a reliable, secure and scalable solution that actively improves sales and performance online - integrated seamlessly with their POS System, Retail Express. Choosing only the best platforms to enhance Rembrandt's website, Overdose. integrated Klaviyo for email marketing, Gorgias for customer support, Algolia for site search and Starshipit as the shipping and fulfilment platform.

Challenges

CHALLENGE #001

Communicating the promise of fit and new Rembrandt branding

Rembrandt required a refresh of their website to accompany their mission 'The Promise Of Fit' and updated branding.

SOLUTION

Overdose. came up with a modern, fresh look to accompany Rembrandt's new branding. This included improvements to styling across the website, homepage, navigation, product page and category page. We created a solution that combines UX best practices and maintains the message of fit across all touch points.

CHALLENGE #002

Creating an omnichannel experience for bundles

Upgrading to Shopify Plus to make the most of Shopify Scripts - not available on Shopify Advanced Plan.

SOLUTION

Key for the in-store experience for Rembrandt customers, customers can purchase multiple items with Rembrandt's bundle offering (Buy 2 Suits, save $200 | Buy Blazer, pants and shirt, Save $120). A limitation of the Shopify Advanced platform, Rembrandt could only offer one bundle to their customers on this plan. Overdose. worked through a solution to upgrade Rembrandt to Shopify Plus to utilise Shopify Scripts to have endless bundle options. This creates a true omnichannel experience for Rembrandt customers to make the most of Rembrandt's awesome bundle offerings online and in-store.

CHALLENGE #003

Auditing the email marketing experience

Rembrandt required advice on how to improve their Klaviyo flows and campaign performance. Rembrandt also looked for a solution to segment their in-store and online customer leads.

SOLUTION

Overdose. audited Rembrandt's email marketing and provided best practice solutions to improve performance across Klaviyo campaigns and flows. This included diving into Klaviyo's Benchmark Report to understand performance on key metrics, reviewing engagement for leads, content optimization and best practice for automation. We provided tailored solutions to improve performance on their current automated flows, introduce new flows, increase leads, boost key metrics and follow best practices for email deliverability. Overdose. provided a custom solution to seamlessly integrate Retail Express, Shopify and Klaviyo so Rembrandt can now easily identify and segment online and in-store customers in their database.

"Overdose. has been a consistent extension of our team for the past 4 years, working with us on a weekly, if not daily, basis to scope and deliver on a range of eCommerce projects. Overdose. are great at identifying key opportunities for Rembrandt’s eCommerce channel, from technical SEO, to complex UI/UX challenges, and everything in-between. They’re constantly pushing us to think bigger, and above all, are a great bunch of people who make working together such a breeze."

Nick Lyford, Head of Marketing
- Rembrandt

UX/UI

In order to help Rembrandt align their brand with a modern outlook, we were tasked with updating the main eCommerce pages in line with the new Rembrandt branding. Additionally, this also included making tweaks to product sizing selections (due to complex sizing options). Starting with the header, we tweaked this to be much more category-focused whilst also leveraging more opportunities for Rembrandt to push content via the announcement bar. The home page was condensed down to focus on main categories, whilst considering an easier user journey to allow users to easily find what they’re looking for. We also tweaked the imagery size on the product page to allow for easier content uploading alongside clear category tags. Overall, this updated branding, including tweaking of certain UX elements on the website help bring the Rembrandt website up-to-date in both look and feel plus the user experience.