Rembrandt required a refresh of their website to accompany their mission 'The Promise Of Fit' and updated branding.
Overdose. came up with a modern, fresh look to accompany Rembrandt's new branding. This included improvements to styling across the website, homepage, navigation, product page and category page. We created a solution that combines UX best practices and maintains the message of fit across all touch points.
Upgrading to Shopify Plus to make the most of Shopify Scripts - not available on Shopify Advanced Plan.
Key for the in-store experience for Rembrandt customers, customers can purchase multiple items with Rembrandt's bundle offering (Buy 2 Suits, save $200 | Buy Blazer, pants and shirt, Save $120). A limitation of the Shopify Advanced platform, Rembrandt could only offer one bundle to their customers on this plan. Overdose. worked through a solution to upgrade Rembrandt to Shopify Plus to utilise Shopify Scripts to have endless bundle options. This creates a true omnichannel experience for Rembrandt customers to make the most of Rembrandt's awesome bundle offerings online and in-store.
Rembrandt required advice on how to improve their Klaviyo flows and campaign performance. Rembrandt also looked for a solution to segment their in-store and online customer leads.
Overdose. audited Rembrandt's email marketing and provided best practice solutions to improve performance across Klaviyo campaigns and flows. This included diving into Klaviyo's Benchmark Report to understand performance on key metrics, reviewing engagement for leads, content optimization and best practice for automation. We provided tailored solutions to improve performance on their current automated flows, introduce new flows, increase leads, boost key metrics and follow best practices for email deliverability. Overdose. provided a custom solution to seamlessly integrate Retail Express, Shopify and Klaviyo so Rembrandt can now easily identify and segment online and in-store customers in their database.
In order to help Rembrandt align their brand with a modern outlook, we were tasked with updating the main eCommerce pages in line with the new Rembrandt branding. Additionally, this also included making tweaks to product sizing selections (due to complex sizing options). Starting with the header, we tweaked this to be much more category-focused whilst also leveraging more opportunities for Rembrandt to push content via the announcement bar. The home page was condensed down to focus on main categories, whilst considering an easier user journey to allow users to easily find what they’re looking for. We also tweaked the imagery size on the product page to allow for easier content uploading alongside clear category tags. Overall, this updated branding, including tweaking of certain UX elements on the website help bring the Rembrandt website up-to-date in both look and feel plus the user experience.