RJ Living

Platform

Shopify Plus

SERVICES

AI & Personalisation, Applications & Extensions, Conversion Optimisation, Creative, Data Driven UX & UI, Digital Transformation, Keyword & Audience Research, Platform Implementation, Search, SEO Migration, Strategy, Systems Architecture, Technical Optimisation, Technology

RJ Living embodies the relaxed, Australian way of life; thoughtfully creating designs that enhance the natural beauty of your home. Their products are designed in-house by a passionate female-led design team. Their mission is to create pieces that can’t be found anywhere else, so your space is truly a reflection of you.

Since 2012, RJ Living has operated as a family-owned business. Founded by David Janovic, the business was born out of his desire to deliver unique designer furniture without an inflated price tag.

Everything they do has a personal touch. Their single purpose is to help you discover the right furniture pieces and designer homewares to inspire your style of living. From Scandinavian and Danish-inspired furniture, Industrial Furniture, Retro Furniture, Modern to Mid Century Furniture style, they have a wide range of unique furniture styles to suit. Score masterfully crafted designer furniture pieces for your Living Room, Dining and Kitchen, Bedroom, Office and Outdoor spaces.

RJ Living engaged Overdose. to deliver their new Shopify Plus website, leveraging AR product visualisation using Plattar, SearchSpring category merchandising and a re-designed UX/UI. As a long-term partner, we have worked together across marketing, SEO and email strategies, with the new site complementing these activities to drive overall growth.

Integrations

Yotpo was utilised for both UGC, and Instagram feeds as well as product reviews and questions. Cin7 was integrated to add the live product feed into Shopify, DataJet for shipping rates and Brilliance for product recommendations and content personalisation.

To help support the RJ Living mission, we worked closely with Plattar to digitise their product portfolio and bring them to life in 360 View and In Home View within their new Shopify Plus website. The Plattar product experience platform enables RJ Living to virtually place their furniture into the homes of their customers, so they can see how each piece will fit, look and work with the other furnishings in the space ensuring their customers have confidence in their selection and enjoy the buying experience, particularly when shopping online.

Challenges

CHALLENGE #001

Speed to market whilst integrating a new AR experience for RJ Living customers

Integrating Plattar on PDP to showcase the RJ Living product, given the project's complexity and an aggressive timeline to ensure the new site was operational for peak season furniture seasons.

SOLUTION

The RJ Living team worked closely with Plattar to produce product models and utilise AR features on PDP. Overdose. quickly integrated the Plattar SDK so design and development of the new Product Display Page (PDP) could be completed, across the digital customer experience. RJ Living’s single purpose is to help their customers discover the right furniture and designer homewares to inspire their style of living. This is achieved by transforming the way customers experience their products through Plattars 3D & AR product experience platform, driving sales and building lasting customer relationships.

CHALLENGE #002

Complex shipping matrix

Shipping bulky items, with different requirements based on location and order size.

SOLUTION

Due to the nature of the product being bulky, and differences in freight costs to different locations in Australia, RJ Living designed a complex shipping matrix, which was implemented via DataJet on Shopify.

CHALLENGE #003

Re-designed UX/UI

Convey premium quality of the RJ brand online.

SOLUTION

During the project discovery, Overdose. worked with the RJ Living team to redesign key pages across the site to align with the premium quality brand, while incorporating the updated tech stack - for example, Yotpo for both reviews and UGC.

CHALLENGE #004

Large product catalogue and complex

Different PDP requirements across the product catalogue.

SOLUTION

To cover the large product catalogue we designed multiple versions of the PDP to accommodate the requirements across different product types - including RJ Living branding products, kit or modular products as well as artworks and homeware products.

"We want to give people inspiration and show them exactly how a product can look in their space to give them the confidence to say “I love that look. I want it in my home” and that’s where 2D,3D and AR visualisation makes the difference as many people can’t imagine what a product will look like in their home.” Integrating Plattar was simple and cost-effective. We love the ever-expanding feature set that Plattar continues to release – creating a first-class customer experience for our shoppers."

David Janovic, Founder & Managing Director
- RJ Living

UX/UI

RJ Living and Overdose. worked closely to define a new UX/UI experience for RJ Living customers. We focussed on ensuring the PDP design was flexible to the large and complex product catalogue, with options for content relevant to the RJ Living brand and stocked brands. This included the integration of Plattar on PDP (both 3D renders, and in-home visualisation). Another key factor in the PDP design was the inclusion of a simple shipping calculator to present shipping costs upfront. In addition, the new site boasts a new physical swatch ordering experience for customers.