When Seed partnered with Overdose, they had no Paid Search Advertising running, which was a very large untapped opportunity that required immediate action.
Worked closely with Google's New Business department to onboard Seed quickly and efficiently, setting up urgent campaigns and then scaling the approach and media budget over time.
Existing campaign structure required greater diversity in campaigns, budget allocation based on performance, and greater reliance on dynamic ad formats.
Overhauled the Facebook Ads Account and rebuilt to best practice structure, utilising dynamic ad formats and conversion objectives to drive outcomes.
Seed has a large database in Emarsys, and we wanted to utilise this data to our advantage, and to create the best user experience for customers.
We leveraged audience data available in Emarsys to import specific category shoppers, and high-value customer data into Facebook Ads Manager and Google Ads. This allowed us to specifically target audiences with relevant ads and create lookalike audiences to reach like-minded individuals.