SEO : Pat Menzies

Platform

SEO

SERVICES

Competitor Landscape Analysis, Content Strategy, Keyword & Audience Research, Search, SEO Migration, Technical Audits, Technical Optimisation

Almost 50 years and the story is not over yet! Since 1975, Pat Menzies Shoes has been home to iconic footwear brands like Dr Martens, Converse, Birkenstock and many more for men and women.

Pat Menzies, a division of the Brittain Wynyard Group, has been collaborating with Overdose. across SEO, Marketing, and Tech services for several years. The SEO partnership commenced in 2021 with the collective goal of expanding the online footprint of their standalone store located on Auckland's Queen Street, aiming to connect with thousands of New Zealanders through Google Search Results. Throughout this collaboration, we have focused on implementing best practices in eCommerce SEO Foundations, by providing support for new product launches, facilitating platform migration from Adobe Commerce to Shopify, and establishing the brand's rankings for product and branded categories.

Integrations

Challenges

CHALLENGE #001

Addressing E-Commerce SEO Foundation Challenges

The absence of Technical SEO Foundations and content gaps within the site architecture hindered the ability to rank for specific terms.

SOLUTION

Given the complexity of Adobe Commerce Magento sites, a comprehensive Technical Audit was conducted to pinpoint issues from a technical standpoint, with actionable insights shared between the Overdose. SEO and development team and the Pat Menzie team. Additionally, an Information Architecture and Content Gap Analysis was undertaken to ensure the presence of category pages on the website, strategically targeting relevant keywords.

CHALLENGE #002

Bridging the Authority Gap in Google Search Results

Pat Menzies faced an authority gap in Organic Search, lagging behind competitors like Platypus and Sterling Sports.

SOLUTION

Implementing a 12-month link-building strategy, we collaborated with publishers and bloggers to acquire backlinks, bolstering Pat Menzies' authority and improving its search ranking position.

CHALLENGE #003

Navigating the Adobe to Shopify Migration

Migrating from Adobe Commerce (Magento) to Shopify entails various SEO risks, including changes to technical aspects, URL structure, and hierarchy, which can potentially impact SEO performance if not managed effectively.

SOLUTION

The Overdose. team leverages its extensive experience in handling platform migrations to mitigate risks. We conducted meticulous technical audits of the staging site to establish SEO foundations, implement proper redirects, and perform final audits on go-live days to ensure a seamless transition.

"Collaborating with Overdose has been transformative for Pat Menzies, enabling us to enhance our online presence and meet the modern demands of digital commerce. Their comprehensive approach to SEO, from technical audits to strategic content recommendations, has significantly boosted our search visibility, directly contributing to our increased engagement and sales."

Fiona Niven
Ecommerce Manager
- Pat Menzies | Brittain Wynyard & Co Ltd

Results

Increased Page 1 Rankings

+74%

Increased Organic Share Of Voice

+149%

Increased Average Monthly Organic Sessions

+30%