Retailing hazardous goods online presents challenges with ensuring customers receive the support and assistance they need to assemble, use and maintain their Stihl products.
Stihl Shop is an independently owned network of over 70 franchisees, each with their own inventory, pricing, products & pricing.
Stihl Shop needs to ensure the discoverability of their latest products, parts for new and old equipment, and the a breadth of guides, manuals, resources and blogs throughout the site.
Stihl Shop franchisees each independently control their product, pricing and promotions within Sprockit POS, requiring integration with each respective storefront.
A significant problem faced by many large retailers when shifting to online sales is that local franchisees sales may be cannibalised by head office. Overdose addressed this by crafting a unique customer journey to determine the local store they’re buying from and attributing the sale accordingly, meaning they are supporting local Stihl Shop business while creating an all-important relationship they can rely on for support and service. This addresses a significant problem faced by many large retailers where the shift to online sales causes local businesses in the network to struggle.