Retailing hazardous goods online presents challenges with ensuring customers receive the support and assistance they need to assemble, use and maintain their Stihl products.
By implementing Click & Collect, Stihl Shop were able to able to tag specific products that must be collected from the local Stihl Shop store, ensuring that the customer receives appropriate safety and operating device upon collection.
Stihl Shop is an independently owned network of over 70 franchisees, each with their own inventory, pricing, products & pricing.
Leveraging Magento's multi-storefront capability, we effectively created a unique storefront for each franchisee, each pulling relevant product, pricing and inventory from their NetSuite ERP.
Stihl Shop needs to ensure the discoverability of their latest products, parts for new and old equipment, and the a breadth of guides, manuals, resources and blogs throughout the site.
Stihl Shop leverages Algolia’s site search to turn a deep catalogue of products, parts, resources, guides and marketing information into a unified, intelligent gateway to the Stihl Shop offering. From the moment visitors start typing, they are dynamically presented with categorised content that dramatically shortens the consideration process and path to purchase.
Stihl Shop franchisees each independently control their product, pricing and promotions within Sprockit POS, requiring integration with each respective storefront.
The utilisation of the Convergence CODI connector middleware application efficiently facilitates real-time, bi-directional transfer of product, order fulfilment, shipping, and accounting functions inside SAP for each of the 70 franchise stores in the network.
A significant problem faced by many large retailers when shifting to online sales is that local franchisees sales may be cannibalised by head office. Overdose addressed this by crafting a unique customer journey to determine the local store they’re buying from and attributing the sale accordingly, meaning they are supporting local Stihl Shop business while creating an all-important relationship they can rely on for support and service. This addresses a significant problem faced by many large retailers where the shift to online sales causes local businesses in the network to struggle.