Whiskers N Paws

Yotpo :
Product reviews drive conversions and OD saw an opportunity for Whiskers N Paws to take this to the next level. Yopto’s integrated reviews, referrals and loyalty solutions were perfect for engaging WnPs passionate customer community.

OD endorsed a basic loyalty programme that revolved around their customers being able to redeem coupons based on their online spend. A referral mechanic was also introduced to entice existing customers to bring in their friends into the Whiskers N Paws community.

Different memberships provide different levels of access to Whiskers N Paws' other in-store services such as their grooming services and dog parties along with various tiers of discounts.

Whiskers N Paws is built on the support of a loyal community of customers and Yotpo’s native integration with Klaviyo’s email marketing suite aids continuous customer engagement.


Boost Commerce (Product Filter and Search) :
With its huge range of products, Whiskers N Paws is a one-stop shop for all of your furry friends’ needs. OD’s meticulous keyword research was fundamental to the site's information architecture but we needed to go one step further in terms of helping customers find what they are looking for. Boost Commerce’s Product Filter & Search app was the perfect tool to drive on-site search and merchandising.

Filter functionality was defined based on ‘Categories’ AND ‘Brand’ AND ‘Breedsize’, Lifestage, Special Diet and Health Feature. PFS was configured to display visual hierarchy and provide bite-sized information to the consumer.


Klaviyo :
OD completed an audit and strategy review of Whiskers N Paws' Klaviyo marketing automation account in Q1 2021. The audit focused on email acquisition, flow automation, list segmentation and platform integration. Once audit findings were shared, OD worked through a strategy for each of these CRM pillars to work towards expanding email-generated revenue for the Whiskers N Paws online store. OD then provided ongoing implementation support for key eCommerce email workflows, expanding email capture techniques, and template design best practices. OD developed an integrated Google Datastudio reporting dashboard to align email performance with overall site growth, as part of an ongoing marketing strategy throughout 2021 and 2022.

During the site re-theme, Klaviyo (CRM) also played a part in the decisions that were made on the site such as integrating with Klaviyo workflows to capture new customer email addresses and push them through to Welcome Series. When products are sold out, the "Notify Me" button appears for email data capture for new customers and to bring existing customers back to the site. This helped to tighten their messaging to the consumer and make it a more personable journey by driving higher relevance through CRM segmentation from touchpoints on the website.


Wishlist Plus :
OD configured the site with Wishlist Plus. The Wishlist is one of the key integrations that would aid the shopping behaviour of Whiskers N Paws' "Pawrents"; with such a broad catalogue of products, we wanted to make sure that customers were able to "bookmark" their favourite items and be able to buy them later (if they were not ready to buy immediately).

Implementing Wishlist Plus encouraged customers to create an account. This helped to grow Whiskers N Paws' customer database and ability to provide segmented and relevant messaging to their customers, keeping them coming back for more.


NetSuite ERP :
Following the selection of NetSuite as ERP partner, OD put together and developed a product data structure that helped Whiskers N Paws to 1) manage their extensive inventory easily and 2) ensure that the URL structure of the products would be SEO friendly and help with recognition of products to gain SEO authority.


Accentuate Custom Fields :
The successful integration of Accentuate Custom Fields into the theme code completed the product data mapping exercise and provided WnP with the level of flexibility need to manage its highly varied product data.

CRO introduced new and unique iconography into the designs to provide visual, bite-sized information on the qualities and benefits of products. ACF allowed for the ease of updating these benefits through boolean fields which allowed for bulk editing, reducing the time spent manually editing product data onsite.