Many of Wilson rackets come unstrung. It was therefore important for us to allow customers to add strings to their racket.
Wilson wanted to find a low-cost way that we could leverage their existing racket customiser tool which was built on their global website
The clients DOS based PICK system had no direct integration available with Shopify, therefore, custom integration was required.
Wilson's golf range is not available for online purchase due to contracts with local retail stockists. However, we needed to find a way to showcase this range online and drive customers to purchase in-store
This project contained a heavy focus on UX/UI with the aesthetic & brand guidelines all being heavily lead by their global brand. Meanwhile, overdose was also tasked with the requirement of matching & improving upon the functionality from their global Magento website, while keeping within the constraints of a Shopify core build. The showcase piece from this build was our ability to reengineer, business-critical functionality for custom tennis racket stringing. The result of this was a simple & seamless experience for their customers, which allowed them to easily add strings to their racket based on the recommendation from Wilson, or by selecting their own combination of string type & tensions.