In this episode, join Jason, Chief Search Officer at Overdose., as he discusses some important tips to help you prepare your e-commerce website for the upcoming changes to Google search results.
In this episode, join Jason, Chief Search Officer at Overdose., as he discusses some important tips to help you prepare your e-commerce website for the upcoming changes to Google search results.
First, he’ll talk about the importance of having a valid and approved product feed in Google Merchant Center. He also explains how to optimize your product feed using third-party tools like Data Feed Watch or Feedenomics.
Next, Jason discusses the significance of user-generated reviews and how to connect them to your product feed. Additionally, he’ll share insights on utilizing all the different attributes and labels available in your Google product feed. Another tip Jason provides is to optimize your product schema structured data, which can trigger rich snippets in Google SERPs.
Lastly, he’ll emphasize the importance of investing in content for your e-commerce website and how to optimize it for better search rankings.
Don’t forget to consider EAT signals like author information and article markups. Watch the video for more details and action steps to improve your e-commerce website’s performance in Google search results!