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Barkers menswear campaign: a man in a suit beside a white Mercedes.

Barkers & Max

The migration had to carry more than products and pages. Established customer accounts, loyalty balances, fulfilment rules and organic-search foundations all needed to move with the brands, while preserving their separate identities across two countries.

  • The project

    Barkers and Max share a retail group but serve different customers: menswear for Barkers and womenswear for Max. Overdose had worked with both brands on Adobe Commerce before the decision to move to Shopify Plus.

    The project established dedicated Shopify instances for each brand, with Shopify Markets supporting New Zealand and Australia. Separate marketing and customer-service accounts maintained brand-level workflows.

    OnTempo remained central to operations. Its integration covered stock, orders, loyalty, gift cards and promotions, while phased cutovers and custom migration scripts supported the transition from the existing platforms.

  • Scope

    • Platform Implementation
    • Subscriptions & Loyalty
    • Data Driven UX & UI
    • SEO Migration
    • Digital Transformation
    • Applications & Extensions
    • Systems Architecture (technology)
Barkers & Max project image

Results

Downtime at go-live
0
During the coordinated migration
Data loss during migration
0
Customer accounts, orders and loyalty balances

Reported at go-live for the coordinated Barkers and Max migration. The data-loss figure covers customer accounts, orders and loyalty balances transferred in the cutover.

Connected systems

Integrations

OnTempo manages stock, orders, fulfilment, loyalty, gift cards and promotions across Barkers and Max. The move to Shopify Plus needed those functions to work across four storefronts while each brand kept its own customer communications and service workflows. Overdose extended its OnTempo Integration Accelerator on AWS for the brands’ data patterns and Shopify Markets setup. Klaviyo, Zendesk and Foursixty were connected at brand level. The result is a common retail integration with distinct customer-facing operations for Barkers and Max in New Zealand and Australia.

Platforms & integrations

Connected systems across two brands and four storefronts.

Integration

Platform

  • Shopify Plus

    Commerce platform, two brands

  • OnTempo

    ERP, POS, loyalty and gift cards

  • OnTempo Integration Accelerator

    Integration middleware on AWS

  • Klaviyo

    Email and SMS, per brand

  • Zendesk

    Customer service, per brand

  • Foursixty

    Social commerce

Challenges & solutions

Swipe to explore all four

1 / 4

  1. Challenge

    Designing for two brands and two markets

    Barkers and Max serve different customers, but each needed to trade in New Zealand and Australia. The commerce setup had to respect those differences without duplicating every operational decision.

    Solution

    Overdose established a Shopify Plus instance for each brand and used Shopify Markets for the two countries. Separate Klaviyo, Zendesk and Foursixty accounts retained brand-level customer data and workflows.

  2. Challenge

    Keeping retail operations connected

    OnTempo already managed inventory, orders, loyalty, gift cards and promotions. A migration that moved only products and orders would leave essential trading functions outside the new sites.

    Solution

    The OnTempo Integration Accelerator was extended for Barkers and Max, connecting stock visibility, order flow, loyalty balances, gift-card redemption and promotions across the four storefronts.

  3. Challenge

    Moving customer data without interrupting trade

    Both brands had established accounts, order histories and loyalty balances. Cutover planning needed to account for those records as well as the live shopping experience.

    Solution

    The team used custom migration scripts, separate staging environments and phased cutovers with user-acceptance testing. The published project reports no downtime and no loss of customer, order or loyalty data at go-live.

  4. Challenge

    Preserving search access during the move

    Product, category and content URLs built up over years on Adobe Commerce. A platform change could leave existing search results and customer links pointing to missing pages.

    Solution

    The team mapped URLs, implemented 301 redirects, carried over relevant metadata, configured regional canonical tags and monitored indexation after launch.

Experience

UX & UI

Loyalty needed to stay visible during shopping, not sit solely inside an account page. The team added points information to product and cart pages so customers could see what a purchase would earn.

Account pages were also adapted for New Zealand and Australian reward balances, redemption options and tiers. The interface gives each market’s customers a clearer view of how their benefits apply.

Barkers and Max website and product imagery arranged in a diagonal collage
Barkers
Barkers & Max project image

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