Replacing separate regional stores and accumulated customisations with a simpler Shopify setup that better reflects Standard Issue's knitwear and craftsmanship.
Application DesignConversion OptimisationCustomer Journey MappingData Driven UX & UI
Standard Issue
The previous setup made international operations and routine updates more complicated than they needed to be. Standard Issue wanted a clearer expression of the brand, with flexibility that did not depend on more bespoke development.
The project
Standard Issue makes considered knitwear designed to endure. Overdose reworked its digital storefront, moving from separate Shopify Plus regional stores to Shopify Advanced with Shopify Markets.
A new Shopify 2.0 design system introduced modular presentation, while the theme prioritised native features and performance. The work combined a UX and UI refresh with a simpler approach to managing international content and commerce.
Scope
- Application Design
- Conversion Optimisation
- Customer Journey Mapping
- Data Driven UX & UI
- Mobile / Desktop
- Analytics Implementation
- Attribution Modelling
- Audience Intelligence
- CRO & Heuristic Evaluations
- Data Integration & Augmentation
- Audit and Review
- Client Success
Connected systems
Integrations
Integrated Shopify Advanced with Boost Commerce, Klaviyo, Yotpo, and Gorgias.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Shopify Plus
Platform / integration
Challenges & solutions
Swipe to explore all three
Experience
UX & UI
Focused on translating tactile nature of knitwear into clean editorial interface with mobile-first approach.
More work
- Shopify PlusPlatform ImplementationBarkers & MaxBarkers and Max moved from Adobe Commerce to Shopify Plus, with regional storefronts and connected inventory, loyalty and fulfilment through the OnTempo Integration Accelerator.
- Adobe CommerceAudience IntelligenceBlundstoneA shared Adobe Commerce architecture for Blundstone's international storefronts, with localised sizing, shipping and tax capabilities supporting the requirements of different markets.
- CommercetoolsDevelopmentCargo CrewA composable commerce platform for Cargo Crew, connecting direct retail, business accounts and employee uniform portals with customer-specific ranges, pricing and product customisation.
- UX/UI & CROOne TeaspoonA digital roadmap and website for One Teaspoon, addressing fragmented commerce, POS, loyalty and logistics systems alongside product data and the customer shopping experience.
- AI & Personalisation (Technology)RembrandtA Shopify Plus upgrade and website refresh for Rembrandt, connecting its Promise of Fit positioning with product bundles, retail systems and improved email journeys.
- Shopify PlusUX/UI & CROBetter MusicBetter Music moved to Shopify Plus while keeping NetSuite central, translating stock feeds from around twenty suppliers into clearer online availability for specialist music shoppers.
