Carrying Rembrandt's Promise of Fit into its New Zealand and Australian websites, from product discovery through to bundles and follow-up communications.
AI & Personalisation (Technol…Applications & ExtensionsPlatform ImplementationSystems Architecture (Strateg…
Rembrandt
Updated branding called for a refreshed website, while the business also wanted more flexible bundle options. The engagement connected those storefront changes with a review of email marketing and the data shared between retail and digital systems.
The project
Rembrandt has been making menswear since 1946. Overdose worked with the business on Shopify-based ecommerce for New Zealand and Australia, refreshing the homepage, navigation, category pages and product presentation.
The Shopify Plus upgrade enabled additional bundle options. A Klaviyo audit informed new flows and improvements, supported by a custom connection between Retail Express, Shopify and Klaviyo. The wider stack included Gorgias, Algolia and Starshipit.
Scope
- AI & Personalisation (Technology)
- Applications & Extensions
- Platform Implementation
- Systems Architecture (Strategy)
- Audit and Review
- Client Success
- Digital Transformation
- Conversion Optimisation
- Data Driven UX & UI
Connected systems
Integrations
Shopify Plus with Klaviyo, Gorgias, Algolia and Starshipit integrated with Retail Express POS.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
Challenges & solutions
Swipe to explore all three
Experience
UX & UI
Updated branding with category-focused header, condensed homepage, and tweaked product page imagery.
Client love.
“Overdose. has been a consistent extension of our team for the past 4 years.”
Nick Lyford,
Head of Marketing
More work
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- Digital MarketingCalexicoShopify storefront work and paid-media support for Calexico, connecting refreshed womenswear and menswear experiences with creative testing, brand discovery and promotional campaigns.
- UX/UI & CROOne TeaspoonA digital roadmap and website for One Teaspoon, addressing fragmented commerce, POS, loyalty and logistics systems alongside product data and the customer shopping experience.
- DevelopmentSalomonA Shopify Online Store 2.0 re-theme for Salomon, aligning global brand design with improved product-data management and existing commerce, email and search integrations.
- Shopify PlusApplication DesignStandard IssueA consolidated Shopify Advanced storefront for Standard Issue, using Shopify Markets and a modular design refresh to simplify regional operations and day-to-day content updates.
- Adobe CommerceAudience IntelligenceBlundstoneA shared Adobe Commerce architecture for Blundstone's international storefronts, with localised sizing, shipping and tax capabilities supporting the requirements of different markets.
