Courts Singapore
The website had accumulated custom code and content as its product range expanded. Moving to cloud hosting required careful handling of those customisations, alongside a clearer browsing structure and capacity suited to busy sales periods.
The project
COURTS has operated in Singapore since 1974. Its online store grew into a substantial part of the retail network, with a broad catalogue across home and technology categories.
Overdose worked through legacy Adobe Commerce customisations as part of the migration to Commerce Cloud. Technical and keyword audits informed changes to information architecture, while customer-experience work reorganised categories, promotional messaging and onsite search.
Mobile usability and hosting performance were part of the same programme, reflecting the demands of a large catalogue and seasonal sales activity.
Scope
- SEO
- Development
- Systems Architecture (Strategy)
- Data Driven UX & UI
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Adobe Commerce
Platform / integration
Swipe to explore all four
Client love.
“COURTS will continue strengthening its back-end infrastructure to offer customers the seamless online-to-offline experience they expect from best-in-class retailers. Our ambition is to grow online sales to 10-15% of the business in five years.”
Neil J Todd,
Director Information and Communications Systems
More work
- Adobe CommerceSEOSEO STIHL SHOPSEO for STIHL SHOP's multi-store network, combining category content and seasonal planning with canonical, indexing and linking rules for local storefronts under one domain.
- SEOAdairsPost-migration SEO recovery for Adairs, prioritising technical fixes and improving existing collection pages to address lost organic clicks, rankings and revenue after a website transition.
- SEOFlo & FrankieAn organic-search programme for Flo & Frankie, aligning competitor research, keyword targeting and on-page optimisation with the retailer's mix of fashion, accessories and homewares.
- Adobe CommerceUX/UI & CROMAXAn Adobe Commerce Cloud replatform for Max, combining mobile-first design with loyalty, delivery options and an OnTempo integration that connected key business systems.
- SEOSEO RembrandtA focused SEO project for Rembrandt, fixing collection-page indexing and matching site structure and category language to the terms customers actually use in search.
- SEOSwanndriAn SEO programme for Swanndri, combining competitor analysis, keyword research, content planning and technical improvements to strengthen organic discovery of its outdoor clothing range.
