Making a large local-store network easier for search engines to understand without losing the stock and shopping information customers need.
SEOContent StrategyTechnical AuditsTechnical Optimisation
SEO STIHL SHOP
STIHL SHOP's local storefront structure created duplicate-content challenges alongside gaps in category content. The work needed to clarify crawling and indexing while preserving the local stock experience that the network relied on.
The project
STIHL supplies outdoor power equipment through a retail network whose relationship with Overdose began in 2019. The SEO engagement addressed an Adobe Commerce Magento site with more than 85 individual storefronts.
Technical audits informed canonical, robots and internal-linking rules for the subfolder structure. Content work prioritised key categories and introduced a seasonal editorial calendar, connecting technical foundations with the topics customers were searching for.
Scope
- SEO
- Content Strategy
- Technical Audits
- Technical Optimisation
- Development
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Adobe Commerce
Platform / integration
Swipe to explore all three
Results
- Increased Organic Rankings ~6months+20% Increased Organic T…
- +26%
Client love.
“Before we engaged Leslie and the team at OD we were floundering with SEO, our results were average. Overdose provided their technical expertise and helped up-skill our internal people.”
Nikki Egene,
eCommerce Manager
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