Swanndri
Swanndri wanted a more visible organic presence in a changing retail market. The strategy needed to reflect the brand's values and product range while addressing both content relevance and technical search requirements.
The project
Founded in 1913, Swanndri is a New Zealand outdoor clothing brand with ranges for adults and children, alongside outdoor accessories. Its collaboration with Overdose began in early 2022.
The SEO programme included competitor analysis, keyword research, on-page optimisation, content planning and technical improvements. Together, these activities connected the brand's established identity with opportunities to be discovered through organic search.
Scope
- SEO
- Competitor Landscape Analysis
- Keyword & Audience Research
- SEO Migration
- Strategy
- Digital Transformation
- Development
- Systems Architecture (Strategy)
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
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Results
- AU : Increased Organic Sessions*
- +91%
- NZ : Increased Organic Sessions*
- +80%
- NZ : Increased Domain Average Rank
- +47%
- NZ : Increased in Share of Voice (SoV**)
- +60%
Client love.
“We’ve been working with Overdose. for SEO since May 2022 and have learned a massive amount along the way. Judy and the team are like extensions of our own team now and continually push us to do better, which is challenging and rewarding, as we watch the brand go from strength to strength with their help. We’ve also added the Line 7 brand to our SEO project, and I do not doubt that we will see the same results there.”
Jenny Drinkwater,
Head of Marketing & Digital
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