Taking guests from the idea of a Clicquot escape to reservations and shopping, through a digital experience built around the brand's hospitality.

Veuve Clicquot

Chasing the Sun Holder - Yellow Label

The activation had a fixed launch date and two distinct jobs: showcase the hotel experience and support ecommerce. Delivery needed to sequence those priorities while connecting visitors with the external reservation service.

  • The project

    Veuve Clicquot's Hotel Clicquot activation extended the Champagne brand into travel and hospitality. Overdose Asia handled discovery, design and build for pages covering the hotel, dining, experiences, location, CRM sign-up and gift shop.

    The project launched in phases, starting with experience content and a booking route to Luxury Escapes. The shopping experience followed, allowing the site to remain useful after reservations had sold out. A restrained palette gave the brand's recognisable yellow a central role.

Veuve Clicquot project image 1

Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

  • Digital Marketing

    Platform / integration

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Results

SEO : Increased SOV vs competitors
+220%
SEO : Improved ranking visibility
+12%
forecast Increased Retail Sales
4x

Experience

UX & UI

Veuve Clicquot and Hotel Clicquot approached Overdose. with a challenge to provide a refined customer experience by unifying User Experience (hotel bookings, event bookings) and eCommerce capabilities on a singular platform. Our team worked on creating an online experience that focused on a simple route to the external Luxury Escapes booking engine while using storytelling to communicate the unique location and experience to users. We also prioritized the importance of integrating bookings and eCommerce to offer a complete customer experience.Our approach included using SEO best practices in Information Architecture to shape the navigation journey and ensure site visibility on search engines. Our creative delivery focused on a distinctive luxury hotel experience where customers could immerse themselves in Solaire culture and the joyful, optimistic Veuve Clicquot lifestyle. Our development team used an impressive technology stack to bring this experience to life.The limited edition collector’s items were highly sought after and extended beyond the event period, and we recognized the importance of presenting them in a way that was easy to find for users. The final result was a sleek and modern website that reflected the luxury and sophistication of the Veuve Clicquot brand while providing a seamless user experience.

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Veuve Clicquot project image 4
Veuve Clicquot
Over Dose Projects
Veuve Clicquot project image

Client love.

“Our aim with the campaign was primarily to build desire, by creating the world’s first Veuve Clicquot online platform for consumers to experience, book and shop Hotel Clicquot and more strongly associate Veuve Clicquot as a luxury brand beyond champagne. Through multiple immersive landing pages focusing on the experience of Hotel Clicquot we were able to drive distinction and engagement with consumers. Featuring an exclusive collection of high value and limited edition Veuve Clicquot products such as surfboards, bicycles and SMEG fridges further drove desirability with all items selling out in less than 2 months.”
Portrait of Kaysie Direen

Kaysie Direen,

Head of Digital & Consumer Engagement

Veuve Clicquot logo, black variant

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