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5 Cholesterol-Lowering Foods

Healthy Options

A broad natural-food and health range brings different buying needs and fulfilment constraints. The site needed clearer product attributes and recommendations, while preventing perishable orders from being placed outside the supported delivery region.

  • The project

    Healthy Options is a Philippine retailer of natural food and health products, established in 1995. Overdose Asia rebuilt the theme of its existing Shopify store.

    The project used Nosto, Boost Commerce, Dotdigital, Gorgias and Okendo to support the customer experience. Product cards and pages gained icons for dietary and lifestyle properties, alongside personalised merchandising.

    Checkout work included predefined region, city and postcode selections, plus restrictions for perishable products available only within Metro Manila. These operational requirements were treated as part of the shopping journey.

  • Scope

    • UX/UI & CRO
    • SEO
    • Development
    • AI & Personalisation (Technology)
    • Applications & Extensions
    • Platform Implementation
    • Systems Architecture (Strategy)
Healthy Options project image

Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

  • Digital Marketing

    Platform / integration

Challenges & solutions

Swipe to explore all four

1 / 4

  1. Challenge

    Personalised merchandising recommendations

    The Healthy Options team approached us with a challenge to implement personalised product recommendations on their eCommerce store to improve the customer experience online.

    Solution

    Incorporating Nosto's integrated suite of data-driven personalization and merchandising solutions was our solution to elevate the Healthy Options project.

  2. Challenge

    Automatic shipping restrictions for "perishable products"

    We were challenged with the task of sourcing and recommending a solution to automatically restrict purchases of perishable products to a specific region (Metro Manila only), which posed a unique challenge for the Overdose team.

    Solution

    In order to address the challenge of restricted perishable product purchases to Metro Manila, we developed a solution to automatically identify such products and restrict checkout for customers whose shipping destination was outside of this region, ensuring a more streamlined and efficient process for the Healthy Options team.

  3. Challenge

    Providing address validation at checkout

    Healthy Options encountered issues with incomplete or incorrect addresses entered by customers.

    Solution

    As a solution to the issue, we developed functionality that enabled customers to select from a pre-defined list of region, city, and zip codes, ensuring the accuracy of key details and improving operational efficiency for the Healthy Options team, resulting in accurate deliveries.

  4. Challenge

    Enhancing Product Communication: Utilizing Icons for Lifestyle Attributes on Product Cards

    We faced the expectation to improve the Healthy Options product cards by indicating the product's lifestyle tag, allowing shoppers to quickly understand the product's attributes and make informed purchase decisions.

    Solution

    We incorporated intuitive icons on product cards and pages to clearly communicate various dietary and lifestyle properties, streamlining the browsing experience and effectively increasing user engagement and conversion.

Healthy Options
Healthy Options project image
Over Dose Projects
Healthy Options project image
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Client love.

“Working with Overdose. was a fantastic experience. Their team was not only knowledgeable, professional, and well-organised, but they also truly took the time to understand our business to better provide solutions to the unique challenges we face. And although we encountered unforeseen challenges, the project always went along seamlessly and smoothly thanks to the hard work and dedication of their team. They did an amazing job revamping our UX and UI for our online shop, alongside several other functional additions, and we can’t wait to get started on our future plans for further improvements. We highly recommend Overdose Digital to anyone looking to improve their online presence – so long as it doesn’t compete with ours! Thank you, Overdose., for your continued hard work and expertise!”
Portrait of Sean Sia

Sean Sia,

Head of Omnichannel

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