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SEO and GEO for peak season
How to build visibility before the sale across search and AI-driven discovery. A short, practical session in the 2026 Peak Season Power Series.
Past session · Thu 11 Jun 2026
OD & Chill with The Body Shop
The Body Shop joined Overdose, Shopify and Dotdigital at The Emerson Rooftop in Melbourne on 11 June 2026 to share the story behind its digital commerce transformation.
Check out recaps from past sessions:
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Browse the showreels from some other Overdose & Chill.
An evening with the people behind the project
What happens at Overdose & Chill
One brand shares a project with the partners who helped deliver it. Hear how the decisions were made, ask your questions and spend time with other people working in commerce.
The story behind the project
The brand walks you through what they set out to do, the choices they made and what they learned along the way.
The people who made it happen
Meet the brand and its delivery partners. Ask about the practical detail and the trade-offs behind the work.
Time to talk
Continue the conversation over a drink, compare experiences and meet other people facing similar decisions.
Melbourne
Melbourne
The Emerson Rooftop
Melbourne
Kira Macleod-Finke
Head of DTC & Wholesale · The Body Shop
Bec Anderson
Retail Operations Manager · The Body Shop
Sophie Manwaring
Ecommerce Manager · The Body Shop
Tom Melenhorst
Senior Manager, Ecommerce & Digital · The Body Shop
Melbourne
The Body Shop’s digital transformation
This edition of OD & Chill brought The Body Shop team together with retail leaders in Melbourne to discuss the brand’s digital commerce transformation following the acquisition of its Australian business. The conversation centred on its move to Shopify, the role of Shopify POS and Stocky in connecting online and physical retail, and the work across CRM and loyalty. Shopify and Dotdigital supported the evening. The speakers were Kira Macleod-Finke, Head of DTC & Wholesale; Bec Anderson, Retail Operations Manager; Sophie Manwaring, Ecommerce Manager; and Tom Melenhorst, Senior Manager, Ecommerce & Digital. Roles are shown as listed for the June 2026 event.
