Next event · TBC · Online · Online

CRO for peak season

Help customers find what they need and buy with fewer headaches. This short session looks at changes to your site’s shopping experience that are worth considering before Black Friday.

Peak Season Power Series marketing episode artwork with three presenters, in pink and purple.

CRO for peak season

Peak Season Power Series marketing episode artwork with three presenters, in pink and purple.

Next event · Peak Season Power Series · Online

CRO for peak season

Help customers find what they need and buy with fewer headaches. This short session looks at changes to your site’s shopping experience that are worth considering before Black Friday.

Date and timeCity and venueRegister
TBCOnlineOnline sessionThis will be a short, pre-recorded online session. We’ll add the viewing link and release date once they’re confirmed.Register Now: Online TBC

Where and when · Online

Online session

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CRO for peak season

Pre-register

Register your interest. A place is only confirmed when registration opens and the event team accepts your booking.

What this session will cover

We’ll look at opportunities to improve the shopping experience before peak, and how to decide which changes deserve attention. The aim is to give your team a useful starting point for reviewing the site before traffic increases.

  • Where customers need a better experience

The 2026 line-up

Five areas to work through before peak.

The topics are set out below; episode titles and release order may change as the sessions take shape.

  1. SEO and GEO

    Visibility before the sale, across search and AI-driven discovery.

  2. CRO

    Quick changes to the shopping experience that can help more visitors take the next step.

  3. CRM and data

    How customer data and CRM fit into the peak trading plan.

  4. Paid performance

    Practical marketing choices focused on profitable performance during peak.

  5. Looker reporting

    Profitability and product-level performance in a view teams can use.

Get closer to the ideas shaping commerce.

Online

Online

  • Online session

    This will be a short, pre-recorded online session. We’ll add the viewing link and release date once they’re confirmed.

What would you like to talk about?

If there's a topic you'd like us to focus on, or an experience you think others would benefit from hearing, we'd like to know. Get in touch with the team about taking part in a future event.

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