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SEO and GEO for peak season

How to build visibility before the sale across search and AI-driven discovery. A short, practical session in the 2026 Peak Season Power Series.

Peak Season Power Series marketing episode artwork with three presenters, in pink and purple.

SEO and GEO for peak season

Peak Season Power Series marketing episode artwork with three presenters, in pink and purple.

Next event · Peak Season Power Series · Online

SEO and GEO for peak season

How to build visibility before the sale across search and AI-driven discovery. A short, practical session in the 2026 Peak Season Power Series.

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TBCOnlineOnline sessionThe release date is still being finalised. Pre-register to receive viewing details when they are available.Register Now: Online TBC

Where and when · Online

Online session

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SEO and GEO for peak season

Pre-register

Register your interest. A place is only confirmed when registration opens and the event team accepts your booking.

What this session will cover

Peak season discovery starts before the purchase. This session will focus on practical SEO and GEO choices that help customers find you during the run-up to Black Friday.

  • Where to focus your search and GEO effort before peak

The 2026 line-up

Five areas to work through before peak.

The topics are set out below; episode titles and release order may change as the sessions take shape.

  1. SEO and GEO

    Visibility before the sale, across search and AI-driven discovery.

  2. CRO

    Quick changes to the shopping experience that can help more visitors take the next step.

  3. CRM and data

    How customer data and CRM fit into the peak trading plan.

  4. Paid performance

    Practical marketing choices focused on profitable performance during peak.

  5. Looker reporting

    Profitability and product-level performance in a view teams can use.

Get closer to the ideas shaping commerce.

Online

Online

  • Online session

    The release date is still being finalised. Pre-register to receive viewing details when they are available.

What would you like to talk about?

If there's a topic you'd like us to focus on, or an experience you think others would benefit from hearing, we'd like to know. Get in touch with the team about taking part in a future event.

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