Online session

SEO and GEO for peak season

How to build visibility before the sale across search and AI-driven discovery. A short, practical session in the 2026 Peak Season Power Series.

All Events
Session 01, SEO/GEO: Leslie Tan, SEO Lead. What to fix in classic and AI search.

The 2026 line-up

Five areas to work through before peak.

Sessions to air in October and November 2026.

  1. SEO and GEO

    Visibility before the sale, across search and AI-driven discovery.

  2. CRO

    Quick changes to the shopping experience that can help more visitors take the next step.

  3. CRM and data

    How customer data and CRM fit into the peak trading plan.

  4. Paid performance

    Practical marketing choices focused on profitable performance during peak.

  5. Looker reporting

    Profitability and product-level performance in a view teams can use.

Events

Upcoming event

Retail Leaders Lunch

An exclusive long lunch for ecommerce leaders. Real talk on Shopify, B2B and big bets for 2027. No pitches, just good food and conversation.

Location

Date

Register

Auckland

Friday, 6 November 2026 · 12:30 pm NZDT