Online session

CRM and data for peak season

Your customer data should help you decide who to speak to and what to say. This short session looks at the role of CRM before, during and after the peak trading period.

All Events
Session 02, CRM and Data: David Visser, CRM & Solutions Director, and Ankit Patel, Data Solutions Lead. How to turn peak shoppers into second orders.

The 2026 line-up

Five areas to work through before peak.

Sessions to air in October and November 2026.

  1. SEO and GEO

    Visibility before the sale, across search and AI-driven discovery.

  2. CRO

    Quick changes to the shopping experience that can help more visitors take the next step.

  3. CRM and data

    How customer data and CRM fit into the peak trading plan.

  4. Paid performance

    Practical marketing choices focused on profitable performance during peak.

  5. Looker reporting

    Profitability and product-level performance in a view teams can use.

Events

Upcoming event

Retail Leaders Lunch

An exclusive long lunch for ecommerce leaders. Real talk on Shopify, B2B and big bets for 2027. No pitches, just good food and conversation.

Location

Date

Register

Auckland

Friday, 6 November 2026 · 12:30 pm NZDT