Next event · TBC · Online · Online
Your customer data should help you decide who to speak to and what to say. This short session looks at the role of CRM before, during and after the peak trading period.
Next event · Peak Season Power Series · Online
Your customer data should help you decide who to speak to and what to say. This short session looks at the role of CRM before, during and after the peak trading period.
| Date and time | City and venue | Register |
|---|---|---|
| TBC | OnlineOnline sessionThis will be a short, pre-recorded online session. We’ll add the viewing link and release date once they’re confirmed. | Register Now: Online TBC |
Register your interest. A place is only confirmed when registration opens and the event team accepts your booking.
We’ll look at how the customer information you already have can inform your communications during peak. The focus is on how CRM fits into the trading plan and what the response can teach you for the next campaign.
The 2026 line-up
The topics are set out below; episode titles and release order may change as the sessions take shape.
Visibility before the sale, across search and AI-driven discovery.
Quick changes to the shopping experience that can help more visitors take the next step.
How customer data and CRM fit into the peak trading plan.
Practical marketing choices focused on profitable performance during peak.
Profitability and product-level performance in a view teams can use.
Explore insights aggregated from some past sessions and dig deeper into the ideas that are relevant to your business.
TBC
Looker reporting for peak season
Peak Season Power Series
OnlineOnline session
Online
TBC
Paid performance for peak season
Peak Season Power Series
OnlineOnline session
Online
Online
Online session
This will be a short, pre-recorded online session. We’ll add the viewing link and release date once they’re confirmed.
If there's a topic you'd like us to focus on, or an experience you think others would benefit from hearing, we'd like to know. Get in touch with the team about taking part in a future event.
