Upcoming event
Retail Leaders Lunch
An exclusive long lunch for ecommerce leaders. Real talk on Shopify, B2B and big bets for 2027. No pitches, just good food and conversation.
Past session · Thu 1 Oct 2026
Tracksuit x Overdose Masterclass
Overdose and Tracksuit brought commerce teams together to discuss how brand investment and performance marketing work together. The masterclass looked at building future demand and turning that into a media plan your business can use.
How does brand investment inform the media plan?
The masterclass combined Tracksuit’s brand and category measures with Overdose’s approach to media planning. It considered how those measures can inform channel choices, what to look for when buying media and how to assess the results. The aim was to make the connection between future demand and performance marketing easier to use in everyday decisions.
Open book. Practical detail.
What happens at a masterclass
One topic, explored with the people who work on it. We share tactics, trends and industry insights you can take back to your business, with time to ask about the detail.
A subject that matters to your business
Each session has a clear focus, from brand and marketing impact to B2B, search, CRO or Shopify. Choose the topic that fits the decisions you're making.
Practical ideas you can use
Hear how the presenters approach the work, the choices they make and what you can apply in your own business.
Bring your questions
Ask the specialists and partners presenting, and compare experiences with other people working in commerce.
Auckland
Auckland
Overdose Auckland
Suite 1, Level 2, 20 Augustus Terrace, Parnell, Auckland 1010