Past session · Thu 1 Oct 2026
Tracksuit x Overdose Masterclass
Overdose and Tracksuit brought commerce teams together to discuss how brand investment and performance marketing work together. The masterclass looked at building future demand and turning that into a media plan your business can use.
How does brand investment inform the media plan?
The masterclass combined Tracksuit’s brand and category measures with Overdose’s approach to media planning. It considered how those measures can inform channel choices, what to look for when buying media and how to assess the results. The aim was to make the connection between future demand and performance marketing easier to use in everyday decisions.
Open book. Practical detail.
What happens at a masterclass
One topic, explored with the people who work on it. We share tactics, trends and industry insights you can take back to your business, with time to ask about the detail.
A subject that matters to your business
Each session has a clear focus, from brand and marketing impact to B2B, search, CRO or Shopify. Choose the topic that fits the decisions you're making.
Practical ideas you can use
Hear how the presenters approach the work, the choices they make and what you can apply in your own business.
Bring your questions
Ask the specialists and partners presenting, and compare experiences with other people working in commerce.
Get closer to the ideas shaping commerce.
From Tue 27 Oct 2026, 2pm to 4pm local
BigCommerce B2B Masterclass Series
Masterclasses
Melbourne, Sydney and AucklandOverdose Melbourne, Overdose Sydney and Overdose Auckland
In person
Auckland
Auckland
Overdose Auckland
Suite 1, Level 2, 20 Augustus Terrace, Parnell, Auckland 1010
Have something to share?
If you've worked through something others could learn from, we'd love to hear about it. You can also suggest a topic you think deserves a session.