We had to work within the constraints of ASICS Global requirements for website architecture and infrastructure, which posed some difficulties around implementation. In turn, this was an added complexity to the build, which didn’t come to fruition until many foundations had been set.
ASICS global utilise Akamai CDN which sat in front of the Adobe Commerce Cloud hosted website, posing additional complexity to the build and unforeseen issues on the production version of the site. Given it was outside both BW and OD control, managing any issues through to resolution was challenging.
Brittain Wynyard had a firm time constraint and required a build to be completed within 3 months.
We set clear boundaries around possibilities and had a very firm scope with complete clarity. We have a strong relationship with Brittain Wynyard, which we leveraged in order to ensure we were consistently aligned, throughout the entirety of the project.
As the QOR hosts content external from the website, this posed many variables and questions for us to find answers to before implementation to ensure it was smooth.
Our team up-skilled to align with the key priorities, to have a comprehensive understanding of the platform, to then lead the implementation with confidence and a solid knowledge base.
The platform is used across all ASICS sites globally and this resulted in us pulling product reviews, into the ASICS NZ site, utilising review data from other geographies, so we could give customers rich product data from launch. Given differences between data architecture across the different geographies, marrying up the product reviews through the platform was time-consuming and required a lot of resources due to the technicalities when marrying information.
Multiple data sources had to be used and collated, for us to establish the correct product review architecture for ASICS NZ. A complex process with many players and information sources, lead us to the right solution.
Overdose. drew key design elements from the best ASICS international sites and reappropriated it to the Adobe Commerce platform, ensuring compliance with strict brand guidelines.