Barkers
- -37.76% Decreased Bounce Rate
- +0.71% Increased Average Order Value
- +10.24% Increased Average Session Duration
The
Project
Barkers has been the store of choice for New Zealand men since 1972, outfitting them for daily life, unforgettable milestones, and everything in between. Barkers pride themselves on prioritising the good stuff like quality, understated style and true value as much as the day they started. All of their stores nationwide boast a carefully considered range of quality apparel, footwear and accessories - everything you need, nothing you don’t.
Overdose. has a long relationship with Barkers dating back to 2017 when the historic Magento 1 site was built.
As part of this project, the Overdose. team worked with Barkers to rebuild their Adobe Commerce Magento 1 site to the Magento 2.4 Commerce Cloud Platform to leverage the feature-rich core functionality. There were set intentions to improve specific functionality of the site to optimise the user experience such as flexible delivery options, provide visibility of physical store stock availability and the loyalty program and simplify the operation of the solution where possible for creating and managing website content and product data.
Integrations
As part of this project, Overdose. integrated the Adobe Commerce platform with Ontempo Retail, Barkers’ ERP solution. This integration was extended this to include integrations with Ontempo loyalty system, promotions engine and coupons, and to sync both offline/online transactional data, allowing Barkers to leverage this key business information across Adobe Commerce and other integrations.
The site also boasts a bespoke Algolia implementation with custom indexes to make all content across the site including promotional tiles, products, categories, CMS pages, stores, blog posts and FAQ's searchable.
Ensuring a great customer experience for delivery was important for the Barkers team so Overdose. created a bespoke Click and Collect integration to include an endless aisle, the ability for customers to shop from their local store and check stores' stock levels.
The site also utilises the powerful personalisation tool, Nosto, to provide targeted product recommendations to users based on their behaviour or purchasing history.
Overdose also implemented an integration with The Market that ensures that external orders placed on The Market will be created as regular Magento orders which are then also created in the ERP which streamlines the fulfilment process immensely as all orders (in-store, online or external) are fulfilled through OnTempo.
Lastly, Overdose. integrated the site with Klaviyo. The integration allows for customers' loyalty points, Loyalty Tiers, Ontempo Coupons and in-store transactional data to be integrated into Klaviyo's marketing automation and create consistency between their in-store and online orders.
+ Solutions
UX/UI
Barkers is an iconic New Zealand men’s brand that has been the store of choice for daily life, unforgettable milestones, and everything in between. You can find their stores nationwide, everywhere from Newmarket to New Plymouth. With their strong store offering, it was critical to ideate on how we can tie the online and in-store experience together.
By allowing a user to ‘shop their local store’ from a category level, a user has a clear understanding of the product availability at their selected store without needing to navigate to individual product pages to check stock availability. With the inclusion of pulling through the ability to pick up at a selected store at a product page level, we’ve reduced friction by clearly highlighting to a user the availability for that item earlier in the buying journey, rather than at a later stage in the checkout.
CLIENT
LoVE
"Barkers, Max and Overdose. have a long history of working together to achieve our digital vision. The Overdose. team have been there every step of the way guiding us through scoping and ideation, helping us to look forward to what’s needed in a future-proofed digital platform.Overdose took the time to understand our brand and customers’ needs, which shows in the amazing user experience we have created. Ultimately, we’ve created a beautiful space to showcase our brand, while providing a fun and functional platform that’s translating into happy customers.”
Josh Cragg, Group Digital Manager - Max & Barkers
