North Beach consistently produces high-quality and engaging content for its campaigns. As this content transcends through META, our challenge was to understand how we can optimise North Beach’s content in order to align with creative best practices and ad set-up.
Our solution was to take our clients creative and where possible, create ad variations through META formats that include a carousel, slideshow, and collection ads. Through rigorous testing and diversifying our creative offerings, we are able to achieve a few key outcomes; 1. The ability to understand the formats that engage prospective customers to explore North Beach’s product offerings. 2. The confidence in which formats convert high-intent customers ensures we continue to adapt these formats in future campaigns.
North Beach had recently formulated three marketing buckets that represent key product categorizations internally. Understanding the importance of North Beach’s change in tact internally our challenge was to re-assess our current META account structure and make calculated and strategic optimisations in order to evolve the account, whilst maintaining performance.
Our solution was to opt for a more simplified account structure that included an always-on layer of activity from each of the marketing buckets. Condensing content that was tied to the same objective meant greater data collection and therefore enhanced machine learning. Due to the pace of North Beach’s business, we also had to focus on the distribution and fluidity of the budget to align with the client’s focus and objective on a regular basis. With consistent comms and clear expectations from our client, we have delivered some stellar results. Please see the results and insights section below.