The website faced challenges related to its content strategy. Category pages lacked substantial content and the blog posts lacked a clear strategic approach.
To tackle this, we took a two-pronged approach. Firstly, we intensified our SEO partnership to prioritize the top 50 categories identified by the client. For each category, we conducted in-depth keyword research and curated meaningful content, incorporating FAQ queries. Secondly, we established a well-defined content calendar, strategically planning blog content aligned with seasonal themes. These measures ensured a comprehensive content strategy to foster website growth and engagement.
As STIHL SHOP embarked on its first SEO retainer, it was crucial to assess the website's technical condition to ensure it could be efficiently crawled and indexed by Google Search.
In the initial three months, we conducted a comprehensive Technical SEO Audit of the Adobe Commerce Magento Storefront. Over the subsequent six months, we diligently addressed SEO issues and made enhancements to the website through the completion of multiple complex SEO Tech Development activities. These improvements included enhancing schema markup, ensuring that the website was optimized for search engines and set on a path to sustainable SEO success.
The STIHL SHOP website's subfolder structure, designed to manage local STIHL SHOP stock availability, presented SEO challenges. This setup could lead to content duplication issues and confusion for search engines in prioritising page versions due to conflicting SEO signals.
Our strategy focused on resolving these challenges without impacting the user experience of navigating specific storefronts. We implemented technical SEO optimisations, including establishing consistent internal linking, adhering to correct canonical tag rules and strategically using Meta Robots tags. These efforts effectively reduced conflicting signals, enhancing the website's SEO performance and clarity for search engines.