Migrate Theo website and eCommerce functionality using BigCommerce core functionality and third-party modules where possible in order to allow Theo the time needed to fully develop the website design to embody the new brand standards.
The initial phase will be to establish the foundation for eCommerce and rebrand introduction with BigCommerce. Overdose. will work with Theo to redesign and re-architect the navigation (primary navigation, header and footer), introduce key brand elements such as fonts and colors, create a new Home page, and develop the capability to create immersive landing pages for product launches and holiday campaigns. While Overdose. executed Phase 1 of the website project in preparation for an October launch, the Theo design team completed the branding effort and full website redesign. The second phase of the project followed the completion of Theo’s design phase. After the website designs were finalized and approved, the BigCommerce templates were updated to reflect the brand evolution. The second phase also provided the project team with the opportunity to release additional features to enhance the user experience.
Assisting their sales team in maintaining a back-end workflow that was not going to change due to budget or technology limitations.
Documented their business process and mapped it against UX on BigCommerce. This resulted in their team getting what they need out of BigCommerce and being able to support their B2B efforts.
Theo wanted to create a chocolate selection and knew how it should work. The UX/UI and product configuration presented challenges that we had the opportunity to get creative with.
We were able to streamline the eCommerce operations, which opened up bandwidth on the production side so that Theo was able to fulfil Custom Confection Boxes. As a part of Phase 2 (Feature release), we quickly custom-designed the UI to choose: the box, ribbon, & chocolate assortment on their PDP; then when the order is placed, it flows through to operations and is packaged up. This was a cool feature that allows a user to create their own custom box of chocolates. So, if you don’t like caramels, you can pick all truffles, pick the box size, and the ribbon color. We had to get creative in how the products were entered in the admin and then how the custom product was configured on the PDP. Check it out!Create Your Own Chocolate Box Here
Theo's B2B Business requirements for processing wholesale orders with a great customer experience.
Overdose. created a custom BigCommerce template that was built by a single developer using logic that allowed B2B customers to quickly lookup and add items to an existing order; Versus having to go to a PLP or PDP to add to cart. Then they could submit the B2B form, without payment, and it would go to the B2B sales team at Theo so they could process the order and invoice the wholesale customer. This involved using BigCommerce Customer Group, catalog pricing, custom templates, front-end logic and a custom form submission to the sales team.
The design portion of the project was handled in two phases. In phase 1, Theo provided new branding guidelines to Overdose., as well as a set of the completed homepage, header, and footer mock-ups for both desktop and mobile. As part of the re-platform, Overdose. utilized the Cornerstone theme within BigCommerce. This alone provided a better overall user experience to the Theo site. Combined with a new homepage, updated fonts, colors, imagery, and a header/footer, we expected to hit 80% of the new design goals for the initial launch on BigCommerce.
The Theo team provided all photographic assets, copywriting and content. Sample content was used by the design team in order to accommodate actual information and was combined with ‘greeked’ copy.
Shogun Page Builder is a drag-and-drop page builder and visual content management system seamlessly integrated with BigCommerce that solved Theo’s needs in publishing landing pages, product pages and other static content on the website for the launch of Phase 1.
Theo had the opportunity during the requirements review to identify which pages to be built using Shogun. All static pages in the site map – whether managed using Shogun or BigCommerce – were accessed through the BigCommerce admin. Overdose. formatted the Shogun page components to meet the current design on the product detail pages. Theo had the ability to manage the content upon completion of the Phase 1 site.
The final content integration approach for both Phase 1 and Phase 2 was determined during the technical discovery and during the content audit process of UX.