We faced the challenge of launching the site within a very tight timeline to support the launch of the Clicquot experience (hotel reservations). We worked closely with the Veuve Clicquot team to ensure that the site was ready for launch while maintaining high standards of quality and user experience.
In order to efficiently address the challenge of creating an eCommerce site that also catered to experiences, we adopted a phased timeline approach. We began with designing the experience pages, followed by executing the build and providing support for the Hotel launch. Meanwhile, we collaboratively focused on building the eCommerce store that would launch after the hotel experience was sold out. By doing so, we ensured that the site had dual functionality and was launched within the set timeline.
The project was unique as it involved a heavy emphasis on experience and eCommerce, rather than being a stand-alone eCommerce site. This required us to split the project, dedicating enough pages to showcase the different experiences available, while still incorporating eCommerce functionality seamlessly.
As the site was a combination of experiences and eCommerce, we tackled the project in phases. The first phase was dedicated to showcasing the hotel and experiences with multiple content pages focused on the hotel, dining and gastronomy. The second phase was dedicated to eCommerce and the 'Shop' aspect of the site. Our approach ensured customers remained interested in the brand and had the option to purchase products, even after hotel reservations were sold out. We also made sure to disable the "Book Now" popup form and replace it with a "Shop Now" option to maintain a seamless user experience.
Veuve Clicquot needed to support the reservation of the hotel experience. Unfortunately, due to tight timelines, we were unable to integrate with the Luxury Escape platform or embed it onto the site.
To support the reservation of the Hotel Clicquot experience on the Veuve Clicquot site within tight timelines, we designed a "Book Now" Popup form that directed customers to the Luxury Escapes Hotel Clicquot page for direct booking or to register interest. This solution allowed for a quick and easy implementation and ensured we went live in time for the Hotel Clicquot launch. Due to the limited number of rooms available, which sold out quickly, this solution enabled interested customers to easily secure their bookings.
Veuve Clicquot and Hotel Clicquot approached Overdose. with a challenge to provide a refined customer experience by unifying User Experience (hotel bookings, event bookings) and eCommerce capabilities on a singular platform. Our team worked on creating an online experience that focused on a simple route to the external Luxury Escapes booking engine while using storytelling to communicate the unique location and experience to users. We also prioritized the importance of integrating bookings and eCommerce to offer a complete customer experience.
Our approach included using SEO best practices in Information Architecture to shape the navigation journey and ensure site visibility on search engines. Our creative delivery focused on a distinctive luxury hotel experience where customers could immerse themselves in Solaire culture and the joyful, optimistic Veuve Clicquot lifestyle. Our development team used an impressive technology stack to bring this experience to life.
The limited edition collector’s items were highly sought after and extended beyond the event period, and we recognized the importance of presenting them in a way that was easy to find for users. The final result was a sleek and modern website that reflected the luxury and sophistication of the Veuve Clicquot brand while providing a seamless user experience.