Woop required seamless transfer of existing customer subscriptions and their schedules from the legacy site to the new site.
Overdose. came up with a custom-built solution which allowed the transfer of all existing customers and their subscriptions data including payment tokens and updated schedules on go-live day, which ensured that no updates went missing.
Since Woop is a food box business, their Marketing Automation requirements are not common and require custom solutions.
We partnered with Dotdigital specialists to come up with solutions that allowed us to extend the default Dotdigital module to capture unique data and add triggers for fully custom marketing flows.
As client business is not traditional eCommerce, the whole customer flow has to be bespoke.
Overdose. completely reengineered Adobe Commerce sales flow to capture all of Woop’s requirements, which resulted in the custom-built signup and checkout, which allows customers to view recipes, change preferences, select delivery dates and eventually subscribe - all in one place.
As a food business, Woop deals with perishable products, which only have stock for a limited amount of time.
We introduced logic that allows them to check and sell inventory through specific time periods according to the client’s business and shipping rules.
Flexibility and choice are something that Woop customers have voted as their number one motivators when deciding on a food box service, so this was a significant factor when designing the new Woop Site. Giving customers an easy to use and functional recipe section where they could view, mix and change their recipes or plans on a weekly basis is something that has made a large impact on overall customer satisfaction. With over 5 different plan types, 2-4 possible recipes and flexible weekly or fortnightly options all contribute to this customer choice.