Helping 3 Wise Men reach more customers through organic search, with its product offer matched to how shoppers look for menswear.
Digital MarketingSEOKeyword & Audience ResearchTechnical Optimisation
SEO 3 Wise Men
In a competitive local market, the brand wanted a stronger organic presence. The SEO programme addressed both the relevance of its content and the technical foundations needed for that content to be found.
The project
3 Wise Men was founded in 2004 to make quality menswear more accessible in New Zealand, combining physical stores with online shopping. Overdose's broader relationship with the retailer includes digital marketing and customer retention.
The focused SEO work brought together competitor analysis, keyword research, on-page optimisation, content planning and technical enhancements. These activities supported organic discovery as one part of the brand's wider digital strategy.
Scope
- Digital Marketing
- SEO
- Keyword & Audience Research
- Technical Optimisation
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Adobe Commerce
Platform / integration
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Results
- NZ : Increased SOV*
- +467%
- NZ : Increased Average Rankings
- +40%
- Increased Organic Sessions
- +18%
- Increased Organic Revenue
- +17%
Client love.
“Working with Overdose. has been a game-changer for our eCommerce channel. We started working with them back in 2016 when Todd, Nikolai and Ryan worked out of a bunker in the back of Ponsonby. Since then, we’ve seen incredible growth and transformation!Our newest project is working alongside Judy and Daniel for SEO on both our New Zealand and Australian websites and not knowing the opportunities that we have been missing. The project (ongoing) has opened our eyes to the importance of SEO - Judy has been a great account manager for this, splitting out quick wins, high priority tasks and work we can do in the background. Richard and myself have learnt so much in this process the numbers also speak for themselves.What really sets Overdose. apart though, is their attitude. They’re always ready to roll up their sleeves and get stuff done, but they’re also not afraid to challenge us when they think we can do better. This combination of pragmatism and entrepreneurial spirit has been invaluable in our partnership. We’re excited to see what the future holds with these WISE and very capable heads.”
Victoria Backhouse,
Digital Manager
More work
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