Advanced Cosmeceuticals
Advanced Cosmeceuticals wanted customers to shop several brands in one place without making every range feel the same. The website needed a shared checkout and a way to explore each brand on its own terms.
The project
Advanced Cosmeceuticals Skin Group supplies aesthetic devices and cosmeceutical skincare products. Moving from its existing platform created an opportunity to bring the portfolio into one Shopify Plus website.
Overdose Australia developed the shared storefront and a brand selector that lets visitors focus on a particular range while staying within the same shopping experience. The design also included a clinic locator, connecting product discovery with the professional channel.
Scope
- UX/UI & CRO
- UX
- Strategy
- Digital Transformation
- Development
Connected systems
Integrations
Shopify Plus supports the shared storefront and checkout. SAP, LiveChat, Intelligent Search and Klaviyo formed part of the wider technology implementation, connecting the commerce experience with operations, customer support, discovery and communications.
Platforms and systems
Systems named in the published project record.
Integration
Platform
Shopify Plus
Shared storefront and checkout
SAP
Business systems
LiveChat
Customer support
Intelligent Search
Product discovery
Klaviyo
Customer communications
Results
- Increased Revenue
- +1000%
- Increased Conversion Rate
- +208%
- Increased Transactions
- +283%
- Increased Sessions
- +127%
Reported January to June 2024 compared with the same period in 2023. These are business results from the wider trading period; the source does not isolate the effect of the brand selector.
Experience
UX & UI
The interface gives the individual brands room to be recognised within one shopping journey. A brand selector helps visitors focus on the range they came to explore, while the clinic locator offers a route to professional support.
Client love.
“The Overdose. team were wonderful to work with on this project, we had complex needs, goals and a large number of stakeholders.”
Ashley Wangmann,
eCommerce Manager
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