ECOYA

Solution

To address the challenge of making their expanded range of fragranced products more visible to customers, we recognized the efforts they had made to diversify their product range outside of candles, and so we brought their car diffusers, kitchen and laundry sprays, woollen dryer balls and personal fragrances out of hidden categories and placed them prominently in the header. By doing so, we instantly let new customers and some loyal ones know the full breadth of their range. Our aim was to help ECOYA showcase their expanded product line and create a better shopping experience for their customers.

Solution

In the build for ECOYA NZ and AU, Overdose. worked in collaboration to focus on improving the overall customer experience and increasing customer trust. We worked on enhancing the website's tone and friendliness, adding Yotpo reviews to build credibility and trust among customers. Our efforts paid off as existing ECOYA customers readily embraced the review feature.

Solution

Overdose. worked with ECOYA to address the challenge of allowing customers to experience fragrances through a visual medium, and increasing the number of returning customers. We redesigned the product journey, focusing on visually showcasing the wider collection and adding mini-descriptions to each collection to improve the search journey. Additionally, we added more personality to the site with fun imagery and tone, creating opportunities to delight customers. To allow customers to experience the scents, we replaced text with visual references to fragrant ingredients where possible and emphasized the mood or moment created by the scents in a room.